Operations Management and Student CD
Operations Management and Student CD
11th Edition
ISBN: 9780133408010
Author: HEIZER, Jay, RENDER, Barry
Publisher: Prentice Hall
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Chapter 5, Problem 13DQ
Summary Introduction

To determine: The meaning of “moment of truth” in the service design.

Service design:

It is the activity of scheduling and gathering people, infrastructure, and communication and material components in a service to enhance the interaction between customer and service providers.

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