The views of Person X on the usage of bot networks by certain companies. Introduction: Bot networks refer to an automatic program that runs with the help of internet. It is carried out with the help of amachine network for increasing the number of likes and fans in social network. It is a kind of fake account on social media used by the companies for pretending to possess an increase in their fan base. Bot networks generally perform simple tasks that are repetitive. It is carried out based on the scripts, which performs the tasks quickly.

Question

• Assume that you need to do a market research before launching a “car service at doorstep” business . You want to understand consumers’ needs, wants, and the expectations from this type of product as well as their intentions to purchase it. How would you collect data (qualitative research, experiment, etc.)? Why would you prefer this method?

Answer 1

Question

Chapter 5, Problem 15CT

Summary Introduction

To determine:The views of Person X on the usage of bot networks by certain companies.

Introduction:

Bot networks refer to an automatic program that runs with the help of internet. It is carried out with the help of amachine network for increasing the number of likes and fans in social network. It is a kind of fake account on social media used by the companies for pretending to possess an increase in their fan base.

Bot networks generally perform simple tasks that are repetitive. It is carried out based on the scripts, which performs the tasks quickly.

Expert Solution & Answer

Trending nowThis is a popular solution!

See solution

Check out sample textbook solution

Students have asked these similar questions

• Assume that you need to do a market research before launching a “car service at doorstep” business . You want to understand consumers’ needs, wants, and the expectations from this type of product as well as their intentions to purchase it. How would you collect data (qualitative research, experiment, etc.)? Why would you prefer this method?

E-book sales have now surpassed print book sales, resulting in lower margins for all companies in the publishing industry value chain. However, there is a silver lining to this trend—e-books can read the readers. Publishers and e-book retailers are gathering billions of bits of information from e-book readers. The publishing industry has been notorious for not conducting research, leaving authors to lament that they didn’t know who their readers were or what they wanted. The only way to know if readers liked a book was from sales data after the fact. Not anymore. Now companies know how many hours’ readers spend reading a book and how far they get when they open it. Some publishers are even testing e-book manuscripts, revising them based on feedback, and then publishing the print version. Scholastic Inc. has set up online message boards and interactive games to learn what storylines and characters are connecting with readers. Coliloquy digital books let readers choose their own stories,…

Marketing Focus on Technology: Tracking Customers According to Nielsen, more than fifty percent of mobile phone consumers own smartphones. Many of them use free Wi-Fi when available for faster connections and to reduce data usage charges. But even when they don’t log on to Wi-Fi, the device continues to search, giving information on users’ locations. By using the signals emitted by shoppers’ smartphones, retailers can keep tabs onshoppers, knowing where they are and what they are searching for on their phones’ browsers. Retailers can learn on which aisles shoppers are most likely to check online prices at retailers such asAmazon.com and can send an alert to a sales representative. “Heat mapping” identifies traffic patterns and locations attracting the greatest number of shoppers checking the Internet. This gives retailers an idea of the products most vulnerable to “showrooming”—the practice of shoppers visiting stores to learn about and try products and later purchasing them for less…