Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 5, Problem 5.10AAC
Summary Introduction
To Determine:
Construction of a podcast literature on a business related subject.
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What many observers thought was a fad, now see social media as a game changing tool. In the past, the power to communicate was a one-way street and rested in the hands of organizations; but social media has now evened the playing field. Some people might even say the power has shifted to the consumer. At the click of a mouse, a customer can now let thousands of their closest friends know if they are happy or unhappy with a product or service.
Your assignment is to watch this video: Social Media Revolution
Then write a 2 page, doubled-spaced paper detailing what social media is and the impact it has on business and how social media will trend in the future.
Chuck is a newly promoted supervisor of a large call center. He is tasked by his manager to devise a customer service training and testing manual for new and existing workers.
How would he define customer service?
Question:
If Chuck were to write a training manual on CUSTOMER SERVICE what would that look like?
: Communication
Definition
What role does communication play in customer service? What is effective communication? What modes of communication do you use with customers?
How would one gain this knowledge and learn from this experience?
Read and ponder Elder David A. Bednar’s article "Flood the Earth Through Social Media" Links to an external site. (Ensign, September 2014).
Imagine you have been asked to help a group of seminary and institute teachers share the message of Elder Bednar’s article with their classes. This is a group of older teachers who are not fully convinced of the value of social media or of employing the principles and suggestions made by Elder Bednar. They may not even be users of social media themselves. Share your testimony of the power of social media to spread the gospel and your feelings about how an understanding of social media marketing skills and techniques helps individuals share the gospel message on social media platforms. Target your thoughts and feelings to this group of teachers so that they will be motivated and enabled to effectively influence their students to follow Elder Bednar’s teachings. Include one scripture reference. Suggest three tips that these teachers might use to…
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Essentials of Business Communication (MindTap Course List)
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- 1. Most people in today's workplace are: A. Connected electronically B. Not knowledgeable of today's technology C. Rarely utilize technology D. Both Not knowledgeable of today's technology and Rarely utilize technology 2. In today's workplace, it is acceptable and appropriate to utilize emoticons: A. Only when composing an e-mail B. Only when responding to an e-mail C. Only if it is a non-business related message D. None of these 3. If you anticipate an important message on your communication device during a meeting: A. Do not attend the meeting B. Do not respond until after the meeting C. View it discretely D. None of thesearrow_forwardWorkplace communication is limited to provision of data only? True or False?arrow_forwardGive both answer 1)You are trying to convince your company’s leadership to adopt e-training which of the following outlines a benefit to the organization? Group of answer choices a-Tracking of enrollment and progress. b-More control over content c-Increased access to training d-There is better integration of text and sound 2)Which of the following is a limitation of interactive media (IM)? a-Trainees are less psychologically immersed in it. b-There are limited training objectives that make it effective. c-If sounds and visuals are not clear the training will be less effective. d-Interpersonal skills cannot be trained using IM.arrow_forward
- Which element is a typical Web 2.0 communication? Multiple Choice a discussion forum that allows users to post questions and answers a museum web page that displays hours and a map photos of a restaurant menu posted online a single web page for a small business showing photos of products an author's web page with a biography and list of books but no contact formarrow_forwardMission statement of crispy krepe doughnuts Inc 2015. Please use own sentences Consumers are our lifeblood, the center of the doughnut. There is no substitute for quality in our service to consumers. Impeccable presentation is critical wherever Krispy Kreme is sold. We must produce a collaborative team effort that is unexcelled. We must cast the best possible image in all that we do. We must never settle for “second best;” we deliver on our commitments. We must coach our team to ever-better results Required; 1)Rewrite mission statement based on nine components. Answer to 1 Rewrite mission statement for Krispy Kreme based on nine components Recap of Unit 1: Vision and Mission Statement Mission statement should be broad in scope, inspiring, less than 250 words, enduring and include the nine components below 1.Customers: Who are the firms’ customers?2. Product or services: What are the firms’ products and services?3. Markets: Geographically, where does the firm compete? 4. Technology –Is…arrow_forward
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