Chapter 5, Problem 24P

To determine

Target Profit Analysis: It is an analysis of how much unit sales or dollar sales value a company must attain to realize the target profit estimated by the company.

Break-Even Analysis:A break-even analysis is concerned with determining the sales in unit or dollar where a company is neither making profit nor incurring any loss.

1. The required sales in unit and dollar to attain a target profit of $1,200.

2. The break-even point in unit sales and dollar sales when Hooper places an initial order for 75 shirts.

Answer to Problem 24P

Solution:

1. To achieve a target profit of $1,200, Hooper must sell 300 shirts or $4,050 worth of shirts.

2. The break-even point in unit sales is 50 units and dollar sales is $675 when Hooper places an initial order for 75 shirts.

Explanation of Solution

1. Computation of required sales in unit and dollar to attain a target profit of $1,200$$

$$

  $\begin{array}{l}Requiredsalesinunit =\frac{Fixedexpenses+Targetprofit}{Contributionmarginperunit}\hfill \\ =\frac{\$0+\$1,200}{\$4}\hfill \\ =300units\hfill \\ Requiredsalesindollar=\frac{Fixedexpenses+Targetprofit}{Contributionmarginratio}\hfill \\ =\frac{\$0+\$1,200}{0.29629}\hfill \\ =\$4,050 \hfill \end{array}$

$$ $\begin{array}{l}*Contributionmarginperunit=Sellingpriceperunit-Variableexpenseperunit\hfill \\ =\$13.50-\$9.5\hfill \\ = \$4\hfill \\ *Contributionmarginratio=\frac{Contributionmarginperunit}{Sellingpriceperunit}\hfill \\ =\frac{\$4}{\$13.50}\hfill \\ =0.29629\hfill \end{array}$

2. When Hooper places an initial order for 75 shirts, the cost of the shirt becomes fixed expense as it cannot be returned back. So the variable cost is $1.50 units per shirt which is sales commission for students and the cost of $600 for 75 shirts is the fixed cost of the sales.

  $$

$\begin{array}{l}Computationofbreak-evenpointinunitanddollar\hfill \\ Break-evenpointinunit=\frac{Fixedexpenses}{Contributionmarginperunit}\hfill \\ =\frac{\$600}{\$12}\hfill \\ =50units\hfill \\ Break-evenpointindollar=\frac{Fixedexpenses}{Contributionmarginratio}\hfill \\ =\frac{\$600}{0.8888}\hfill \\ =\$675\hfill \end{array}$ $\begin{array}{l}*AssumingHooperplacesanorderfor75shirts\hfill \\ Contributionmarginperunit=Sellingprice–Variableexpense\hfill \\ =\$13.50–\$1.50\hfill \\ =\$12\hfill \\ Contributionmarginratio=\frac{Contributionmarginperunit}{Sellingpriceperunit}\hfill \\ =\frac{\$12}{\$13.50}\hfill \\ =0.8888\hfill \end{array}$

Given:

Selling price = $13.50, Variable expenses = $9.50 ($8 cost of sweatshirt and $1.50 for sales commission), there is no fixed cost.

1. Target profit =$1,200

Conclusion

The cost of the shirt becomes fixed expense when an order is place because it is not returnable which means that Hooper has bear this cost even if he does not sell a single unit. But the cost of shirt is variable expense when Hooper is estimating the target profit because the order is not yet placed. The variable expense increase with the increase in the sales unit but the fixed expenses are rigid in nature and remain the same. The contribution margin increases as the difference between the sales revenue and variable expense increases.