Concept explainers
a)
To describe: The service product bundle for the hospital.
Introduction: Service is an immaterial activity which does not result in ownership and cannot be stored. It is consumed during a sale or transaction process.
b)
To describe: The service product bundle for a lawyer.
Introduction: Service is an immaterial activity which does not result in ownership and cannot be stored. It is consumed during a sale or transaction process.
c)
To describe: The service product bundle for a trucking firm.
Introduction: Service is an immaterial activity which does not result in ownership and cannot be stored. It is consumed during a sale or transaction process.
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OPERATIONS MANAGEMENT IN THE SUPPLY CHAIN: DECISIONS & CASES (Mcgraw-hill Series Operations and Decision Sciences)
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