Reviewing Corporate Blogs.
Communication Technology E-Mail Social Media Web
Here is your opportunity to view and evaluate a corporate blog. As we have seen, about 36 percent of Fortune 500 companies, or 181, are blogging. and researchers note a slight Increase in corporations with active public blogs. The companies and their CEOs who do blog can impart valuable lessons.
YOUR TASK. Within your favorite browser, search for ŒO bloggers, index of corpora ate blogs, index of Blogs. and similar keywords. You will likely end up at CEO Bloggers. on CEO.com. at CEOBlogger on CEOExpress. and at other sites that may list the top for so most popular corporate blogs penned by a CEO. Select a corporate or CEO blog you find interesting, browse the posts, and read some of the content. Furthermore, note how many of the points the blog makes match the guidelines in this book. II your instructor directs, write a brief Information memo or e-mail summarizing your observations about the business blog, its style, the subjects covered, and so forth.
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