MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction
13th Edition
ISBN: 9780134132358
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Question
Chapter 5, Problem 5.6CTE
Summary Introduction
To determine: The things that the surveys state about an individual’s general and consumer personality and whether Person X agree with the findings of the survey
Introduction:
The purchasing behavior of the households and the individuals for their personal consumption is known as the
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Students have asked these similar questions
1. How do consumers respond to various marketing efforts the company might use? Which buyer characteristics that affect buyer behavior influence you most when making a clothing purchase decision? Are these the same characteristics that would influence you when making a computer purchase? Explain.
2. Explain the stages of the consumer buyer decision process and describe how you or your family went through this process to make a recent purchase.
Think about and identify the very last thing that you bought, no matter what it is. (It can be a small or large product or service, significant or unimportant.)
Now think about the video that you watched, The Consumer Buying Process: How Consumers Make Product Purchase Decisions, and consider the 5 steps of the consumer buying process that were described and explained in this video. (Feel free to review the video if you need to.)
Discuss how you went through each of these five steps of the consumer buying process in your purchase of the product or service that you identified above.
Discuss how your personal culture and family norms have influenced your buying behavior. Give a couple of examples, whether the buying behavior and influence ends up in a positive or negative consumer behavior.
Chapter 5 Solutions
MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction
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Similar questions
- List several factors that you could add to the model buying behavior to make it a more complete description of consumer behavior. Explain your ideas and reasoning.arrow_forwardBased on "Understanding Buyer Behavior'' and “Core concepts of marketing” -Discuss several reasons why marketers continue to have a hard time understanding, predicting, and explaining consumer behavior. (Write the answer in 500 words).arrow_forward1. Think of a product or service in which you think constantly working on finding a unique strategy to please a customer and retain loyalty. Explain and discuss. 2. Do you think having those approaches of contemporary marketing has a huge impact to organization? Explain and discuss. 3. As a costumer, do you think having a face to face contact in advertising helps in increasing the credibility of the brand? Discuss. 4. Do you agree to what case was stated that the customers are willing to pay extra for products from companies which are concerned about the environment and committed to sustainable development? Discuss. 5. Think of a company that offers either product or service in which you think contains the three approaches of contemporary marketing (Relationship Marketing, Industrial Marketing, and Social Marketing). Discuss.arrow_forward
- Define the consumer market and describe the four major set of factors that influence consumer buyer behavior. Which characteristics influenced you would attend? Are those the same characteristics that would influence you when deciding what to do on Saturday night? Explainarrow_forwardHow do individual perception and personality impact consumer attitude? Do you take them as significant catalysts to determine buying behavior? Discuss.arrow_forwardAs consumers, regardless of our purchase type, we go through the consumer buying decision process. Choose both a low and high involvement product you have recently purchased. Using figure 14-1 from our textbook, detail these purchases and the influences on them. Take us through the steps.arrow_forward
- How do marketers of watches use marketing and advertising to reinforce consumers to buy them? Give specific examples.arrow_forwardBased on "Understanding Buyer Behavior'' and “Core concepts of marketing” -Present a diagram of the consumer decision process. What is the role of marketing in each stage of this process which can be adapted in healthcare services? (Write the answer in 500 words).arrow_forwardPeople say that targeting any group of consumers who are willing and able to purchase a product is simply good marketing. For example, advertising very sweet and fatty foods to young children is perfectly okay because children like sweets and, when parents buy these products at their children’s requests, the needs of both the kids and their parents are met and satisfied. What is your reaction to this view?arrow_forward
- Does the stand or belief of a company affect product sales? or do customers only care about pricing, brands, features, etc.arrow_forwardassess your own buying behavior. How do you go about deciding whether to buy or not to buy the product? Cite examples.arrow_forwardWhether we realize it or not, our culture, our family, our norms have significant actions on our behaviors. Discuss how your personal culture and family norms have influenced your buying behavior. Give a couple of examples, whether the buying behavior and influence ends up in a positive or negative consumer behavior. For example, my mother always used Tide detergent. Because of this influence on me growing up, I use Tide detergent. Are there better detergents out there? Probably, but because of the familiarity of my mother using Tide, I probably will not try another brand. This next example is really "silly". My dad did not like Chevrolets, at all! Because of the cultural family influence I have never purchased a Chevrolet and now my two daughters have never purchased a Chevrolet. Is there any science or logical reasoning behind the consumer decision? NO....and for all I know Chevrolets could be better than other vehicles. Think of how hard this is for a business or product that is…arrow_forward
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