Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 5, Problem 5.9AAC
Summary Introduction
To Determine: Read a podcast and determine whether it is, direct or indirect, informative or persuasive, the method of presentation, the presentation style of the artist, the usefulness of the information and write a summary of the podcast for a tweet or email.
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QUESTION 1: Every facet of our lives has been affected by the COVID-19 pandemic. Citizens are encouraged to use online platforms at the expense of face-face-face interactions. With specific examples explain how information technology can be used in this challenging times in the following disciplines;a) Educationb) Governmentc) Health Care
Wells Fargo
The Wells Fargo recent crisis over mismanaging customer relationships, fraudulently implementing illegal and unethical sales practices with trusted clients, has cost the company in fines, lost business, and the resignation of the CEO. The following online sources offer a narrative and factual source of what happened, when, to whom, and why. Use these sources to answer and provide evidence to the following questions in an essay:
Critical Thinking Questions
1. What were the sources and causes the problems in the first place? Explain.
2. Who were some of the primary decision makers that led to the illegal sales activities?
3. What were these individuals’ motives and motivations?
4. How were the illegal and fraudulent activities discovered?
5. Who was to blame?
6. What unethical activities occurred before the illegal actions took place?
7. What would you have done, if anything, had you been one of the sales professionals pressured to engage in unethical, illegal practices…
1. Describe ways a Chatbot can leverage data using Marchand's four dimensions.
The four dimensions:• Unstructured, such as that gained through social media.• Structured, such as that found in databases.• Internal data, information, and knowledge that are found within an organization.• External sources of data or information from outside the company, such as customer comments, external databases, or sensor data.
2. How do social computing and customer experience provide benefits and costs for an organization implementing Chatbots?
Chapter 5 Solutions
Essentials of Business Communication (MindTap Course List)
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- Company:- Accor Hotel 1 Research Start your research using the sources of information introduced in the research workshop Use appropriate supplementary sources to fill in missing details and to bring your research up-to-date. Appropriate supplementary sources were also identified in the research workshop All sources of information should be current (to the extent possible), reliable and valid. 2 External environments of the firm Make sure you update and improve it; contextualise it for your company, and select those parts which help with the analysis of your company Avoid the temptation to make lists Avoid taking a fill-in-the-blanks approach Integrate the general and industry-level information to show analytical skills and the ability to interpret information.arrow_forwardSocial networking tools such as www.linkedin.com are increasingly leveraged to create and maintain power. Identify the features offered by LinkedIn that support the social networking roles (central connectors, boundary spanners, peripheral specialists)arrow_forwardWhat does it mean knowledge? Question 16 options: a) Intellectual ability that organizations use to understand the responsibility they have toward society b) Theory or practice that experts use to capture, categorize, and share intellectual capital c) Wisdom that come from learning and long experience in reality d) Intellectual ability to do/perform a task e) Strategy or practice organizations use to become more systematic about managing intellectual capitalarrow_forward
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