MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
9th Edition
ISBN: 9781285860169
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
bartleby

Concept explainers

Question
Book Icon
Chapter 5, Problem 6LO
Summary Introduction

To determine: The manner in which internet is affecting international marketing.

Global marketing refers to the process of bending the strategies of marketing of the organization to adapt to the prevailing conditions of the other countries.

Blurred answer
Students have asked these similar questions
Explain how the Internet is affecting global marketing?
Technology environment of international marketing "Abstract, keywords, Introduction, body, Conclusions, References".
Discuss the Elements of Globalization in the Context of Global Marketing.

Chapter 5 Solutions

MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)