Marketing: The Core (Irwin Marketing)
7th Edition
ISBN: 9781259712364
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 6, Problem 1BYMP
Summary Introduction
To determine: Whether the marketing plan involves reaching the global customers outside Country U. The features of the product that are significant to the potential customers
Introduction:
The exchange of goods, services, and capital across countries is known as global trade. The global trade in many countries represents the importance of the
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Does your marketing plan involve reaching global customers outside the United States? If the answer is no, read no further and do not include a global ele- ment in your plan. If the answer is yes, try to identify the following: 1 What features of your product are especially im- portant to potential customers? 2 In which countries do these potential customers live? 3 What special marketing issues are involved in try- ing to reach them? Answers to these questions will help in developing more detailed marketing mix strategies described in later chapters.
In reaching global markets outside the United States (a) what are some criteria that Prince should use to select countries in which to market aggressively, (b) what three or four countries meet these criteria best, and (c) what are some marketing actions Prince might use to reach these markets?
You will submit your business plan. Discuss the points below to make the business plan.
Discuss PepsiCo’s Readiness for Global Business and Strategic Direction
What is PepsiCo doing about Country/Region Selection
PepsiCo’s Industry Market Potential Assessment
Foreign Business Partner Selection (in the selected countries like the UK, Canada, and China)
Chapter 6 Solutions
Marketing: The Core (Irwin Marketing)
Ch. 6.1 - Prob. 6.1LOCh. 6.1 - Prob. 6.1LRCh. 6.1 - Prob. 6.2LRCh. 6.2 - Prob. 6.2LOCh. 6.2 - Prob. 6.3LRCh. 6.2 - Prob. 6.4LRCh. 6.2 - Prob. 6.5LRCh. 6.3 - Prob. 6.3LOCh. 6.3 - Prob. 6.6LRCh. 6.3 - Prob. 6.7LR
Ch. 6.4 - Prob. 6.4LOCh. 6.4 - Prob. 6.8LRCh. 6.4 - Prob. 6.9LRCh. 6.5 - Prob. 6.5LOCh. 6.5 - Prob. 6.10LRCh. 6.5 - Prob. 6.11LRCh. 6 - Prob. 1AMKCh. 6 - Prob. 2AMKCh. 6 - Prob. 3AMKCh. 6 - Prob. 4AMKCh. 6 - Prob. 1BYMPCh. 6 - Prob. 2BYMPCh. 6 - Prob. 3BYMPCh. 6 - Prob. 1VCCh. 6 - Prob. 2VCCh. 6 - Prob. 3VC
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