Marketing: The Core (Irwin Marketing)
Marketing: The Core (Irwin Marketing)
7th Edition
ISBN: 9781259712364
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
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Chapter 1, Problem 1AMK
Summary Introduction

To discuss: The benefits and wants of the consumer that are satisfied by the given services or products

Introduction:

An activity for communicating, delivering, innovating, and exchanging offerings, which fulfills the organization, customers, its society and its stakeholders at large is defined as marketing.

Expert Solution & Answer
Check Mark

Explanation of Solution

The benefits or wants of the consumer met by the given four products are as follows:

  • Product FH: It allows the college students to study very effectively
  • Product N: The safety developed by the running tread
  • Product H: The time saved for vacation or business travelers, who might fly to a destination and requires local transportation without being capable of using rail transit or local buses.
  • Product A: A variety of soft and hard goods, convenience of shopping from house, delivery to any location, and lost costs.

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