Marketing: The Core (Irwin Marketing)
7th Edition
ISBN: 9781259712364
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 1, Problem 1AMK
Summary Introduction
To discuss: The benefits and wants of the consumer that are satisfied by the given services or products
Introduction:
An activity for communicating, delivering, innovating, and exchanging offerings, which fulfills the organization, customers, its society and its stakeholders at large is defined as marketing.
Expert Solution & Answer
Explanation of Solution
The benefits or wants of the consumer met by the given four products are as follows:
- Product FH: It allows the college students to study very effectively
- Product N: The safety developed by the running tread
- Product H: The time saved for vacation or business travelers, who might fly to a destination and requires local transportation without being capable of using rail transit or local buses.
- Product A: A variety of soft and hard goods, convenience of shopping from house, delivery to any location, and lost costs.
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Chapter 1 Solutions
Marketing: The Core (Irwin Marketing)
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