Microeconomics
Microeconomics
11th Edition
ISBN: 9781260507140
Author: David C. Colander
Publisher: McGraw Hill Education
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Chapter 6, Problem 2QAP

(a)

To determine

Racial discrimination on car dealerships.

(b)

To determine

Explain that different elasticity allow racial or sexual discrimination.

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Complete the following table by indicating whether or not each scenario is an example of price discrimination. Hint: To determine whether a scenario is an example of price discrimination, think about whether the market can be segmented into two groups that pay different prices for the same good. Scenario Price Discrimination Yes No The price of a gallon of gas at a SwellGas station in the center of a densely populated suburban area is $3.89 per gallon, but the price of a gallon of gas at the SwellGas station at a rest area right off the highway is $4.65 per gallon.       A local boutique is having a sale on sweaters, but customers are not aware of the sale until they are already in the store. In other words, there is no advertising of the sale other than signs in the back of the store that cannot be seen from the outside. All sweaters are marked as 25% off.
An advertisement in the local paper offers a "fully loaded" car that is only six months old and has only been driven 5,000 miles at a price that is 20 percent lower than the average selling price of a brand new car with the same options. Use precise economic terminology to explain whether this discount most likely reflects a "fantastic deal" or something else.
What is price discrimination?  Explain how the theories of elasticity, if used, can help suppliers make decisions on product prices.
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