Marketing
6th Edition
ISBN: 9781259709074
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Question
Chapter 6, Problem 3CCS
Summary Introduction
Case summary:
The weight loss industry has a rapid growth in the Country U because of selection of food and lifestyles of human being. Company W, Company J and Company S try to acquire wide range of lifestyles but they are using different dieting quest for new members.
Company W is the current market leader grouped in more than 30 countries and allows their members to select their own foods and teaches the basics of nutrition. Company J offers customized programs for teenagers and men want to reduce their weights without travelling in to a center. They created a separate plan for food, mind, and body and provides fresh fruits and vegetables Company S providing three more healthy snacks, meal replacement shakes and 500 calorie meal daily.
The three Companies are different in their efforts. Company W more focusing on the working not on foods. Diet Program J is concentrating food cravings and issues. Company S appeals men to reduce weight by their own rather than focusing on group meetings.
To discuss: Develop a compensatory purchasing model for Company W and Company J.
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