Marketing: Real People, Real Choices (9th Edition)
Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
Question
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Chapter 6, Problem 3QA
Summary Introduction

To determine:Steps of consumer decision making process.

Introduction:

A consumer has to go through several stages to purchase a particular product or service for himself, to satisfy his need. We need to discuss those steps that should be performed one after another to accomplish a particular thing.

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Analyze the components of the consumer decision-making process?
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