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Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Question
Chapter 6, Problem 7QA
Summary Introduction
To determine:The concept of behavioral learning and cognitive learning, and its uses to marketers.
Introduction:
Behavioral learning can be best described as the study of learning of individuals and its measurement. Earlier it was demonstrated that the learning process of humans follow the same way that animals used to do.
Cognitive means "cognition", which can be termed as the process in which a mental action is being taken to understand and acquire the knowledge through experience, senses, and thought process.
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What is behavioral learning? What is cognitive learning?
How do marketers attempt to shape consumers’learning?
State the three forms of behavioral learning theories that marketers rely on in their daily roles. Use clear examples to show your understanding of the theories.
Chapter 6 Solutions
Marketing: Real People, Real Choices (9th Edition)
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Similar questions
- What is Group- Based E-Learning?arrow_forwardDefine the five levels of affective domain learning. (Five affective domains learning: receiving, responding, valuing, organization, and characterization)arrow_forwardHow do conditioning and cognitive learning theories relate to the level of consumer involvement in purchasing behavior?arrow_forward
- How is family branding and country origin effect applied in promotional activities? Discuss this in relation to learning theories.arrow_forwardUnderstand the key drivers of learning, includingautonomous learning, induced learning, and thePDCA cyclearrow_forwardWhat is Adaptive Learning? Explain brieflyarrow_forward
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