Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
6th Edition
ISBN: 9781285869681
Author: Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher: Cengage Learning
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Chapter 6, Problem 5DQ
Summary Introduction

To categorize: The given products in the portfolio and explain the situations where the products might fall in one more than one quadrants or evolve from one quadrant to another.

Category strategy development:

A category is a group of products or services that are used in providing appropriate value to the customer. A strategy is developed to deliver the category products or services in the supply chain management process. It is known as category strategy development.

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Describe where you think the following categories—paper clips, machine tools, castings, personal computers, fuel, computer chips, printers, Styrofoam cups, paper, custom-designed networks—might fall within the portfolio matrix. Under what circumstances might one of these items fall into more than one quadrant of the matrix, or evolve from one quadrant to another? Under what conditions might you consider single-sourcing an item in the leveraging category of the portfolio matrix?
Why does the limitation of Portfolio analysis is It is not always clear what makes an industry attractive or where a product isin its life cycle?Give examples
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