Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
6th Edition
ISBN: 9781285869681
Author: Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher: Cengage Learning
Question
Book Icon
Chapter 6, Problem 3DQ
Summary Introduction

To explain: The difference between category strategy development and strategic sourcing and how they translate into different types of process and activities required to produce an outcome in each case.

Category strategy development:

A category is a group of products or services that are used in providing appropriate value to the customer. A strategy is developed to deliver the category products or services in the supply chain management process. It is known as category strategy development.

Blurred answer
Students have asked these similar questions
Discuss the stages of a Strategic sourcing process and how you would choose which sourcing methodology to use when going to market for a good or service.
With the help of the attached, please outline reasons why favoring single-sourcing as opposed to multiple sourcing is best? Thanks
Discuss why an individual firm might deliberately market a set of products that compete with each other. Provide examples of this and explainwhy the strategy worked or did not.
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning