MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Chapter 6, Problem 6LO
Summary Introduction
To identify: The cultural factors and discuss the cultural factors that affects the customer buying decisions.
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Understand the social factors that affect consumer buying decisions
Chapter 6 Solutions
MKTG 12:STUDENT ED.-TEXT
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