MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Chapter 7, Problem 3QA
Summary Introduction
To describe: The major ethic groups and the way in which they provide unique segments for various products.
Introduction:
Demographic segmentation: It is defined as market segmentation according to the race, age, gender, education family size, religion, income, and ethnicity, Demographics can be segmented into various markets to help an organization aim its consumers more accurately.
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Chapter 7 Solutions
MARKETING: REAL PEOPLE...ACCESS CARD
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