MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Chapter 7, Problem 6QA
Summary Introduction
To discuss: The concept of Behavioral segmentation.
Introduction:
Behavioral segmentation: It is a type of segmentation where the market is segmented as per the behavior patterns of the consumers as they interact with a company.
It is also defined as the process of sorting and grouping the customers on the basis of their behaviors.
These behaviors include the types of products and the content they consume, and the tempo of their interactions with a website, an app, or a business.
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