MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Question
Chapter 7, Problem 4QA
Summary Introduction
To describe: The various demographic characteristics used for segmenting the consumer markets.
Introduction:
Demographic is defined as the statistical data about the characteristics of a population,such as the gender age, gender and income of the people, education leveletc. of the population.
Demographic segmentation:It is defined as market segmentation according to the race, age, gender, education family size, religion, income, and ethnicity, Demographics can be segmented into various markets to help an organization aim its consumers more accurately.
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Discuss 3 major variables/bases for segmenting a consumer market.
Describe the bases commonly used to segment consumer markets?
List and explain the major demographic characteristicsfrequently used in segmenting consumer markets
Chapter 7 Solutions
MARKETING: REAL PEOPLE...ACCESS CARD
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- Explain the concepts of segmentation and targeting and illustrate with examplesarrow_forwardCreate a segment type of a target market by describing them in terms of demographic, geographic, psychographic, and behavorial characteristics.arrow_forwardWhat is the relationship between market segmentation and the selection of target markets?arrow_forward
- Discuss the concept of market segmentation and how the total market is segmented?arrow_forwardWhat are the current needs of each target market? Describe the target market in terms of demographic, geographic, psychographic, and product-usage characteristics. What changes in the target market are nanticipated?arrow_forwardDescribe product-related segmentation.arrow_forward
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