MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 7, Problem 5MA
Summary Introduction
To discuss: Types of products that the bookstore would use modified rebuy and straight rebuy.
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(1) Do you use coupons? If not, what stops you fromdoing so, given that they can save you money onmany of the goods and services you buy? (2) Do youthink it is ethical for a retailer to steer you toward aparticular brand because of trade promotions offeredby that brand’s manufacturer, without telling you so?Why or why not?
Identify the key range of responsibilities and task the merchandising manager should
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What point of view is present in the advertisement?
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- You are the brand manager for a firm that makes herbs, spices, andother food additives. You have had complaints from some of your retailoutlets that they are finding empty bottles of pure vanilla extract stashedaround the store. Apparently, due to the high (35 percent) alcoholcontent of pure vanilla extract, people are grabbing the cute littlebottles, having a drink, and getting rid of the evidence. Anecdotalevidence from store employees indicates that the majority of theimbibers are teenagers. The cost of placing a tamperproof cap on theextract is a relatively insignificant percentage of the purchase price butwill make it more difficult to open, particularly for older customers.Also, there has been a significant rise in sales to retailers as a result ofthe vanilla “addicts.” What should you do?arrow_forwardCompared to convenience products, shopping products are _______. a. found in fewer stores b. new products unknown to a potential buyer c. purchased without significant planning d. less expensivearrow_forward24 The actual sale is made in the ___________ stage of the personal selling process: Select one: a. Approach b. Closing c. Follow up d. Handling objectionsarrow_forward
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- Identify the steps of the personal selling process. Musta salesperson include all these steps when selling aproduct to a customer? Why or why not?arrow_forwardChoose two companies, one a consumer products company and the other an on-line retailer. Conduct some research on these two companies in terms of their promotional practices; Describe some of the types of promotions that these companies have engaged in during the last year -- for example, ran television ads, sponsored an event, held a sweepstakes, etc. To the best of your abilities, determine the objective of each promotion in relation to the AIDA model. Also note if the companies' promotions are integrated or not.arrow_forwardAssume you sell plumbing supplies via a distributor that sells to retailers: What can you, as the manufacturer’s sales representative, do to shorten the distributor’s sales cycle? To improve its conversions (changes or adaptations)? Now, assume you are the distributor and you have five salespeople working for you. Two call on plumbing companies and large construction companies at job sites, whereas the other three work as salespeople in your warehouse to handle walk-in customers. a) What can you do with marketing to shorten the sales cycle of each group? b) How might your efforts affect the performance of each group differently? (i.e. how are the 2 salespeople for the plumbing companies and large construction companies (performance) affected by your marketing, and how are the other three who work as salespeople in your warehouse (performance) affected by the marketing you did in part a). Answer for this question must be least 2-3 paragraphs long, answering ALL…arrow_forward
- ______________ imply activities in pre-sales, in-sale and after-sales for customer acquisitions, retention, extension and analysis. Wählen Sie eine Antwort: a. services b. marketing c. sales d. logisticsarrow_forwardSuppose someone said to you, “The only real mea-sure of a salesperson is the amount of sales pro-duced.” How might you respond?arrow_forwardCreate a narrative report about customers needs and wants, techniques in identifying customers needs and wants, creativity or innovations in products and services, unique selling preposition, and product developmentarrow_forward
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