MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 7.2, Problem 2PC
Summary Introduction
To determine: The way to perform a vendor analysis.
Introduction: B2B marketing is the buying and selling of the product to create goods and services through whole seller, retailer and other organization which produces the product for the resale.
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How do you perform a vendor analysis?
Explain the three steps o a buyer-supplier relationships using original practical examples for each.
What elements should you take into account while forming a vendor selection team and its charter?
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- a) Explain how and why the “Identification of need and Specification of need” happen to be the two stages of the procurement cycle in which a procurement deal can add most value. b) How do you process purchase requisitions? c) Why should supplier evaluation take place before any orders are placed?arrow_forwardWhy is it important to discuss promptly the results of a supplier visit or survey withthe supplier? If a supplier has a weak area, under what conditions would supplierdevelopment be appropriate?arrow_forwardWhy do so many buyers make critical supplier selection decisions without fully analyzing, knowledge and understanding a supplier's production and supporting processes?arrow_forward
- identification stages of procurement at the clorox company??arrow_forward1)explain the challenges in carrying out procurement plan? 2) explain the consequences organizations will experience in failing to carry out effective procurement planning?arrow_forwarda) What is the most important element in Purchasing Management? b) Within such element, what is the most important factor to contribute to its success and why? c) What are the three main objectives of purchase management in a company? Among the three objectives, which one do you think is the most important, and why?arrow_forward
- For a pastry shop, what terms and agreements should be included in arrangements with suppliersarrow_forwardDescribe the features of an integrated supplier program?arrow_forward6- A company has two products. One is moderately priced and has fewer number of competitors. The other product is low-priced and has many substitutes. What is the best advice about pricing that you can give to this company? a. Do not give discounts for any of these products b. Give discounts to the low-priced items only c. Give discounts to both of these products d. Give discounts for the moderately priced products onlyarrow_forward
- Which among the eight-vendor identification steps is crucial? Why?arrow_forwardAs a purchasing manager for a manufacturer of domestic appliances you are to source the door seal for a new model of microwave oven. The component has caused problems in the past but the design problems have now been overcome. The market has been increasingly competitive and any problems with the new model could be disastrous. Preliminary sourcing indicates that Permaseal Ltd has a substantially lower price than the other potential suppliers, including your current supplier Thermalbond Ltd. However, the last time you did business with Permaseal was six years and at the time you experienced some quality and delivery problems. Explain in detail how you would undertake this sourcing exercise in order to ensure that you select the best possible supplier for the long term.arrow_forward5. What are the attributes of good supplier? 6. Explain Risk tolerance and Risk treatment.arrow_forward
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