Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 7.3, Problem 5TP
Summary Introduction

To determine: The analysis of the company when it does a SWOT analysis.

Introduction:

SWOT analysis identifies a company’s competitive position, by measuring strengths, weaknesses, opportunities and threats of the company.

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Why should every manager know how to do a SWOT analysis?
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