Using MIS (10th Edition)
Using MIS (10th Edition)
10th Edition
ISBN: 9780134606996
Author: David M. Kroenke, Randall J. Boyle
Publisher: PEARSON
Expert Solution & Answer
Book Icon
Chapter 7.4, Problem 5WPQ

Explanation of Solution

IS_and_Marketing:

Marketing information system is designed to support marketing decision-making. It is intended to bring together different items of information into a coherent body of information. It acts like a networking structure of people, categorize, examine, evaluate, and distribute relevant, timely and precise data for use by marketing decision makers in order to improve their marketing planning, implementation and control.

Some of the skills needed for IS_and_Marketing are:

  • Active listening
  • Oral communication
  • Social research
  • Critical thinking, etc.

Examining Courses planned for marketing before graduate:

Marketing has vast divisions like, digital marketing, social media marketing, market research, etc. Some of the courses that was planned to complete before graduate was

  • Consumer decision making  course
  • Strategies for selling and pricing
  • Marketing services
  • Managing product and retailing...

Blurred answer
Students have asked these similar questions
Please tell me about a moment when you were participating in a course or program that was delivered to you over the internet and you had trouble getting your point across. Do you have any suggestions as to how we may be able to get over these challenges?
Describe some of the physical activities you've done in the past as part of your formal schooling. Which of these options do you find most appealing? Why?
Give examples of physical education activities in your experience. Which of these do you like best? Why?
Knowledge Booster
Background pattern image
Similar questions
Recommended textbooks for you
Text book image
Principles of Information Systems (MindTap Course...
Computer Science
ISBN:9781305971776
Author:Ralph Stair, George Reynolds
Publisher:Cengage Learning
Text book image
Fundamentals of Information Systems
Computer Science
ISBN:9781337097536
Author:Ralph Stair, George Reynolds
Publisher:Cengage Learning
Text book image
Enhanced Discovering Computers 2017 (Shelly Cashm...
Computer Science
ISBN:9781305657458
Author:Misty E. Vermaat, Susan L. Sebok, Steven M. Freund, Mark Frydenberg, Jennifer T. Campbell
Publisher:Cengage Learning