Chapter 8, Problem 1CC

Explanation of Solution

Effectiveness of mobile ads in Facebook:

Mobile ads in Facebook are effective for the following reasons:

• Facebook is a social networking site which allows people and family to come together. Ads in Facebook target a wider range of audience as age group of teens to old age people use Facebook and marketers can display their attractive deals and ads in Facebook customizing with the user’s interest.
• Facebook is the most effective form of generating awareness among people and the mobile market is booming in the recent years.
• Facebook used in mobile makes it a lot easier to target someone with an ad directly as some of the businesses wish to employ marketing methods that are more personal, and blending mobile marketing with Facebook advertising gives a marketer an easy and direct line of communication with the individual...