Chapter 8, Problem 4CC

Explanation of Solution

Differences in reaction to Mobile and Desktop ads in Facebook:

Facebook is a social networking site which allows people and family to come together. Ads in Facebook target a wider range of audience as age group of teens to old age people use Facebook and marketers can display their attractive deals and ads in Facebook customizing with the user’s interest.

Some of the difference in reaction to ads placed in Facebook in mobile and desktop version is mentioned below:

Mobile ads	Desktop ads
Facebook used in mobile makes it a lot easier to target someone with an ad directly as some of the businesses wish to employ marketing methods that are more personal, and blending mobile marketing with Facebook advertising gives a marketer an easy and direct line of communication with the individual...