BuyFind

Principles of Information Systems ...

12th Edition
Ralph Stair + 1 other
Publisher: Cengage Learning
ISBN: 9781285867168
BuyFind

Principles of Information Systems ...

12th Edition
Ralph Stair + 1 other
Publisher: Cengage Learning
ISBN: 9781285867168

Solutions

Chapter 8, Problem 1DQ

Explanation of Solution

Models for selling mobile ad impression:

The mobile as impression are usually bought using the following three models:

  • Cost Per Mile (CPM)
    • It is commonly used measurement in advertising. It is the cost that advertisers pay for one thousand views of advertisement...

Explanation of Solution

Primary measures for the success of mobile ad:

Primary measures for the success of mobile advertising are as follows:

  • View ability
    • It denotes to the number of ad impressions where at least half of the ad is in view for at least one continuous second.
  • Click through rate (CTR)
    • It measures the number of clicks advertisers receive on their ads per number of impressions...

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