Kramp’s long tail strategy: The long tail strategy of Kramp’s is increasing their deliverable stock to more than 1 million products. It is very critical to achieve. But, this strategy is achieved by the Product Information Management (PIM) software. Because, the PIM software manages product data in the catalog behind WebSphere commerce...

BuyFind

Principles of Information Systems ...

12th Edition
Ralph Stair + 1 other
Publisher: Cengage Learning
ISBN: 9781285867168
BuyFind

Principles of Information Systems ...

12th Edition
Ralph Stair + 1 other
Publisher: Cengage Learning
ISBN: 9781285867168

Solutions

Chapter 8, Problem 1CTQ2

Explanation of Solution

Kramp’s long tail strategy:

  • The long tail strategy of Kramp’s is increasing their deliverable stock to more than 1 million products.
    • It is very critical to achieve. But, this strategy is achieved by the Product Information Management (PIM) software.
    • Because, the PIM software manages product data in the catalog behind WebSphere commerce...

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