MICROECONOMICS CONNECT ACCESS CARD
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ISBN: 9781260923513
Author: McConnell
Publisher: MCG
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Chapter 8, Problem 3DQ
To determine
The heuristics.
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Suppose that Ciana is deciding whether or not to buy a pair of sneakers that she has been researching online, and also the best place to make her purchase. Three different stores in the area sell the sneakers she likes, but some stores are more convenient for Ciana to reach than others. One option is her local shoe store located only 15 minutes away from where she works, where they charge a marked-up price of $124 for the sneakers:
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