EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
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Question
Chapter 8, Problem 4QA
Summary Introduction
To determine: The term unsought product and the reason due which marketer make it more attractive to customer.
Introduction: A product is a substance, an item, an article which is produced for selling it to a customer in exchange of a monitory value. A product can be tangible or intangible.
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