Bundle: Essentials of Business Communication, 11th + MindTap Business Communication, 1 term (6 months) Printed Access Card
11th Edition
ISBN: 9781337736312
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 8, Problem 8.9AAC
Summary Introduction
To determine:
A claim letter for a botched up print job that required a repeat print job.
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Lisa was a successful bartender at a casino in Blackhawk for 10 years. She never had any disciplinary actions and is a favorite with repeat customers. The casino owners have a difficult time hiring and retaining employees. As a result, they offer a $2,000 signing bonus to any new bartenders who stay for 6 months. Lisa asks for a "retention bonus" of $5,000, but the owners refuse. She is the only female bartender and all the new hires are male. When Lisa complains, she is fired.
QUESTION #13:
What cause(s) of action could Lisa bring against the casino?
QUESTION # 14:
Who is likely to win-Lisa or the casino? What elements are the easiest to prove? What elements are the hardest to prove?
QUESTION #15:
If Lisa tells customers why she was fired and to stop going to the casino, can the casino successfully sue Lisa for loss of business? Why or why not?
QUESTION # 16:
If you are the casino's attorney, what would you advise the casino to do to avoid…
Instruction: (Own word)Kindly write two to three sentences for each of the following marketing terms:1. Marketing Orientation2. Social Marketing Orientation3. Selling Orientation4. Target market5. Segmentation6. Positioning7. Targeting8. Marketing Mix9. Promotional mix10. Demand11. Customer satisfaction12. Customer dissatisfaction13. Delighted customers14. Brand15. Service16. Product17. Service quality18. Demographics19. Social class20. Distribution21. Marketing channels22. Business consumers23. Retail24. Wholesale25. Customer relationship
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Bundle: Essentials of Business Communication, 11th + MindTap Business Communication, 1 term (6 months) Printed Access Card
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