Bundle: Essentials of Business Communication, 11th + MindTap Business Communication, 1 term (6 months) Printed Access Card
11th Edition
ISBN: 9781337736312
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Question
Chapter 8, Problem 8.14AAC
Summary Introduction
To determine:
A sales letter.
Expert Solution & Answer
Trending nowThis is a popular solution!
Students have asked these similar questions
An advertiser wishes to identify the symbolism associated with baking a cake. What type of qualitative research would you suggest in order to identify the suitable symbol associated with backing a cake? Answer has no word minimum limit and no structure. Just simple answer
A health club is offering special rates to all incoming freshman at a local college. The health
club's marketing director will send out a formal communication to all the incoming freshman
parents prior to the start of the fall semester. Which form of communication should the
marketing director use?
memorandum
O instant m sage
O short message service
text message
letter
Email marketing and search engine marketing may have many strategic similarities. One of the differences between email marketing and search engine marketing is that with email marketing firms know in advance who will be receiving their message.
Select one:
True
False
Chapter 8 Solutions
Bundle: Essentials of Business Communication, 11th + MindTap Business Communication, 1 term (6 months) Printed Access Card
Knowledge Booster
Similar questions
- What is the correct term: Ensure that this is specific and focused and speaks to the overall message of the email.arrow_forwardAnswer the attached questionarrow_forwardThe manufacturer of Beats headphones by Dr. Dre decides to advertise in the "lifestyles" sections of big-city newspapers. However, this generates a limited response in sales. Which of these explains a likely breakdown in the communication process here? A) The message was decoded incorrectly. B) The message was not transmitted. C) The message was not received by its intended audience. D) The message was encoded incorrectly. E) The sender was not clearly identified.arrow_forward
- Persuasive Message. Your organization deals in the supply and installation of security cameras. Recently, the organization has launched a new product, ‘Smart Camera’. While the company was expecting that the product would create a buzz in the market, it did not receive the due customers’ attention. Upon analyzing the situation, it was unveiled that the product was not adequately marketed. As Marketing Manager, you have now been given this task to market the product. Write a sales letter of about 150 – 200 words, to prospective organizations for rendering your services. Use google search to find out the benefits of a smart camera and use them to create desire. You can make necessary assumptions, for e.g. price, how to order, the mode of delivery, and discount on bulk orders etc. AIDA model must be followed. Marks distribution: Content/Ideas/Relevance: 02 Structure of a letter (Format, Introduction, Body & Conclusion): 01 Application of Persuasive strategy: 02 Language…arrow_forwardDiscuss 1. Whose message is this? Who created or paid for it? Why? 2. Who is the "target audience"? What is their age, ethnicity, class, profession, interests, etc.? What words, images or sounds suggest this? 3. What is the "text" of the message? (What we actually see and/or hear: written or spoken words, photos, drawings, logos, design, music, sounds, etc.) 4. What is the "subtext of the message? (What do you think is the hidden or unstated meaning?) 5. What kind of lifestyle is presented? Is it glamorized? How? 6. What values are expressed? 7. What tools of persuasion are used? See "The language of persuasion" 8. What messages are presented? Discuss this Advertisement Coke Coke Coca-Cola Coke BAUER live on the Coke side of life Coca-Colaarrow_forwardThe way an Advertisement is executed on the television is very important for creating the desired response. What type of execution style is used in an advertisement that shows two mothers sitting in the kitchen discussing benefits of peanut butter for children? a. Personality Symbol b. Slice of Life c. Testimonial d. Fantasyarrow_forward
- Which of the following message strategy objectives is concerned with making certain that consumers remember the advertiser’s brand namefirst over others in the market?A. Promote brand recallB. Invoke a direct responseC. Instill brand preferenceD. Define the brand imagearrow_forwardContent marketing is primarily. Owned Earned Paid Both owned and earned media.arrow_forwardSasha works for Sony. Sony has a new 4K TV with higher resolution than other TVs. Sasha wants to get to the most US adult consumers possible with a non-personal message so customers will be aware of the new Sony TV. She wants to develop and control the message. She should: a. Advertise on the TV show with the highest reach b. Use direct marketing with a 10% off coupon c. Advertise on the TV show with the highest frequency d. Use personal selling in stores like Best Buy to close sales with customers Arm and Hammer makes baking soda. They are the leader in this market. To increase revenue they decided to put baking soda in other products like toothpaste and cat litter. After this their revenue went up. What market leader strategy is this? a. Expand the market b. Gain share against direct competitors c. Protect the current market d. Challenge the competitionarrow_forward
- The Role of Personal Selling and Sales Promotion in the Promotion Mix Question Content Area INTRODUCTION: Do you listen to the HP salesperson describing the company’s servers? Personal selling persuades customers to purchase products. Do you try buy-one-get-one-free sales? Do you visit social deal sites like Groupon? Sales promotion encourages product trial and purchase. Question Content Area INSTRUCTIONS: You will agree with some of these statements and disagree with others. You may find it hard to make a decision, but you should go ahead and make a choice. Record your answers next to the statement according to the following scale: Strongly Disagree (1), Disagree (2), Agree (3), or Strongly Agree (4). Strongly Disagree Disagree Agree Strongly Agree Question 1. The sales force is directly responsible for generating the organization’s sales revenue. 2. Sales objectives should be stated in precise, measurable terms and specify…arrow_forwardAjax recommended execs approve a fairly substantial budget to create a video showing factory risk managers how to use the Check product. Which of the following is a FALSE statement regarding the use of video in an integrated marketing plan? video can often be effectively used to reach a narrowly targeted audience like risk managers advertisers often have difficulty demonstrating a brand's personality with video the medium is financially efficient in delivering messages advertisers might be challenged with the need to craft very engaging, compelling video ads to build and support brand awareness and perceived valuearrow_forwardUnder "Selling Concept", selling and promoting ends at a. Profits through customer satisfaction b. None of the options are correct C. Profits through sales volume d. Profits through Market satisfactionarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- BUSN 11 Introduction to Business Student EditionBusinessISBN:9781337407137Author:KellyPublisher:Cengage LearningEssentials of Business Communication (MindTap Cou...BusinessISBN:9781337386494Author:Mary Ellen Guffey, Dana LoewyPublisher:Cengage LearningAccounting Information Systems (14th Edition)BusinessISBN:9780134474021Author:Marshall B. Romney, Paul J. SteinbartPublisher:PEARSON
- International Business: Competing in the Global M...BusinessISBN:9781259929441Author:Charles W. L. Hill Dr, G. Tomas M. HultPublisher:McGraw-Hill Education
BUSN 11 Introduction to Business Student Edition
Business
ISBN:9781337407137
Author:Kelly
Publisher:Cengage Learning
Essentials of Business Communication (MindTap Cou...
Business
ISBN:9781337386494
Author:Mary Ellen Guffey, Dana Loewy
Publisher:Cengage Learning
Accounting Information Systems (14th Edition)
Business
ISBN:9780134474021
Author:Marshall B. Romney, Paul J. Steinbart
Publisher:PEARSON
International Business: Competing in the Global M...
Business
ISBN:9781259929441
Author:Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher:McGraw-Hill Education