Bundle: Essentials of Business Communication, Loose-Leaf Version, 10th + Premium Website, 1 term (6 months) Printed Access Card + LMS Integrated Printed Access Card
10th Edition
ISBN: 9781305699199
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 9, Problem 15CT
Summary Introduction
To critically think about:
The ways in which report writers can ensure that they present their topics factually and clearly.
Introduction:
Business requires various reports to be presented to the consumers regarding the company's performance. Some of them are the company's annual report, performance report, etc. Writers who are specialized and experienced in report writing generally write these reports. A report is actually written for a specific target audience. Specific information is analyzed and applied to prepare a report.
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Q.1 Sally and Sam have recently purchased from the Edgars Red Hanger sale. However,both had encountered different levels of customer service. Sally was assisted by amember of staff and was able to get the style and size that she needed. Sam onthe other hand walked around the store for a period of time just looking forsomeone to help but was unable to get any assistance.
Based on these experiences, this has impacted on the way they will make futurepurchases.
Provide a brief report to Edgars to outline the importance of relationshipmarketing with the above scenario in mind. Provide examples to support/justifyyour answer.
Q2 It is important to maintain relationships with the extended market. DiscussProspective employees as a part of the extended market.
Q.3 “A particular perception can be very difficult to change once it has beenestablished in the mind of the consumer.”
Consider Sunbake bread and examine each of the four steps that take place duringthe perception…
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1. A description of leadership ethics in healthcare. 2. An explanation of one type of ethical trap. 3. A brief explanation of how leadership should demonstrate ethics in healthcare.
Explain the purpose of each of the following informational reports. (L.O. 4)
Trip or conference report
Progress report
Minutes of meetings
Summary
Chapter 9 Solutions
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