MARKETING: AN INTRODUCTION
16th Edition
ISBN: 9781323388709
Author: Armstrong
Publisher: PEARSON C
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Question
Chapter 9, Problem 9.4DQ
Summary Introduction
To discuss: The two broad strategies of new product pricing and when each of the categories would be correct.
Introduction:
Product pricing strategies
The two product pricing strategies of a company are as follows:
- “Market-skimming pricing”
- “Market-penetration pricing”
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Name and describe the two broad new product pricing strategies. When would each be appropriate? (AACSB: Written and Oral Communication)
How do you create a 5-page informational brochure will include the following, Role of pricing decisions on the overall company and marketing strategies, Value-based pricing (value-in-use and value-in-exchange), Price skimming and penetration, Management of international distribution channels and logistics, Mass customization, Five aspects of communication, Social media mix, Viral marketing as a viable marketing tactic that can deliver a positive return on investment (ROI)?
HAPEE TOOTHPASTE - LAMOIYAN CORPORATION
Marketing Strategies
Pricing Strategies
1. Product-mix Pricing Strategy
A. Rationale/ Analysis
B. Pricing Strategy objectives
C. Process (Step-by-step)
D. Expected outcome
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