MARKETING: AN INTRODUCTION
MARKETING: AN INTRODUCTION
16th Edition
ISBN: 9781323388709
Author: Armstrong
Publisher: PEARSON C
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Chapter 9, Problem 9.8MA
Summary Introduction

Case summary: Presently several important cities have high occupancy vehicle lanes (HOV) which lets the vehicles two or more occupants to sail past other vehicles in single occupancy lanes. The use of mobile technology has lead to a new opportunity for communities by converting these lanes to high occupancy toll lanes. Such lanes are normally barricaded off between the opposite lanes and change directions from morning to evening in order to counter the traffic.

Characters in the case: HOV lanes, HOT lanes.

To Determine: Some examples on the ways dynamic pricing can be implemented on the grounds of information obtained from consumers digital behaviour on the internet, use of social media or mobile technology usage.

Introduction: Dynamic pricing is a consumer or client billing mode in which the cost for an item every now and again turns in view of market demand, development and different patterns. It empowers setting a cost for programming or Web-based item that is exceedingly adaptable in nature. It is otherwise called as real-time pricing.

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