Case summary:
Company S is an automobile manufacturing division of Country J. There was a sudden drop in the value of yen against the dollar of Country U. This company has concentrated most of its manufacturing in the home country itself to achieve economies of scale than exporting its production to the Country U.
In the year 2012, the Country J has faced recession and the consumer prices have fallen tremendously. Later, the Country J’s central bank has cut down its interest rates to stimulate the economy. There was a sales boom in the year 2015 due to
To discuss: The currency risks associated with the Company S’s export strategy and its potential benefits.
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