Case summary:
Company L, expands in City T, City C that manufactures and distributes products which are ready to eat flavored gelatin desserts. Company L made a strong base in Country U and started exporting to the Continent NA and all over the world.
Country M’s biggest markets for desserts are L Company and Company L is decided to look for a new markets. International expansion was not that easy for the company because it takes a decade for the company to chase the opportunities and threats.
Today, L Company is looking for a new market.
Characters in the case:
- Company L
To discuss: Whether franchising is an entry for the foreign market option for L Company.
Introduction:
Franchising is the technique to expand the new business in other places. The right to sell the products of one company by the individual or the other under an agreement called franchising.
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INTERNATIONAL BUSINESS LL+CONNECT >BI<
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