The case deals with the supply chain management techniques of Company A, which has the most efficient and largest supply chain in the world. It makes the firm stronger and valuable. The innovation of Company A and their strategy to market their innovation resulted in numerous awards and recognition. Company A expected its suppliers to be loyal and follow the working way of Company A. The relationship of Company A with the network partners is strong and it resulted in success. Even though the success of Company A is superior. They have faced many challenges includes low battery life, slow operating system, and decreased sales. To determine: Whether the present business model of Company A is sustainable for the global supply chains of Company A.

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Chapter IC, Problem 17.4CDQ

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Case summary:

The case deals with the supply chain management techniques of Company A, which has the most efficient and largest supply chain in the world. It makes the firm stronger and valuable. The innovation of Company A and their strategy to market their innovation resulted in numerous awards and recognition.

Company A expected its suppliers to be loyal and follow the working way of Company A. The relationship of Company A with the network partners is strong and it resulted in success. Even though the success of Company A is superior. They have faced many challenges includes low battery life, slow operating system, and decreased sales.

To determine: Whether the present business model of Company A is sustainable for the global supply chains of Company A.

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