MARKETING, 20th Edition is the digital learning solution that powers students from memorization to mastery. It gives you, as instructor, complete control of your course -- from providing engaging content to challenging every individual and building confidence. Empower students to accelerate their progress with MindTap. With complete ownership of the learning experience, you can customize interactive syllabi, emphasize the most important topics and add your own material or notes in the eBook. MARKETING challenges students to apply what they've learned, instead of simply recalling information, with reflective, applied, and decision-making activities.