BUS740DB1

Table: Factors causing the decline in salesFactors % ContributionDelayed deliveries 15%Lack of delivery personnel 8%Inaccurate sales orders 25%Wrong deliveries 32%Delayed invoicing 6%Pilferage 7%Expired items   7% a. Following the Pareto Principle, what are the vital factors or main contributors to the decline in sales? Show your Pareto Chart and indicate or label the vital factors or contributors to the problem.Hint: know the vital few % b. What are the vital factors or vital contributors to the problem? c. If the sales and marketing manager wants to reduce the impact of vital factors or contributors by 70%, what will be a good GOAL Statement to improve his sales problem?

This is the basic Marketing Plan in Business please relate to Tourism Destination. • Define your target audience: Determine who your ideal customer is by analyzing demographic information such as age, gender, income, and location. • Conduct market research: Conduct research on your industry, competitors, and market trends. This will help you identify opportunities and challenges and determine how to position your brand. • Set goals and objectives: Determine what you want to achieve with your marketing plan, such as increasing sales or building brand awareness. • Develop a unique value proposition: Develop a clear and compelling message that differentiates your brand from competitors and resonates with your target audience. Determine your marketing mix: Decide which marketing channels and tactics will best reach your target audience, such as social media, email marketing, or advertising. • Create a budget: Determine how much you are willing to spend on marketing and allocate resources…

Examine a scenario where the head of sales for a luxury automotive brand is stepping into a new market renowned for its discerning and affluent clientele. This market is teeming with well-established competitors, each offering a diverse array of high-end vehicles and bespoke services. The head of sales is confronted with a formidable challenge: to craft a nuanced personal selling strategy that not only distinguishes their brand from competitors but also cultivates enduring relationships with potential buyers. In this fiercely competitive environment, how can the head of sales leverage the power of data analytics, sophisticated CRM systems, and cutting-edge technology to tailor the sales process according to individual preferences and lifestyle choices?

Table: Factors causing the decline in sales Factors % Contribution Delayed deliveries 15% Lack of delivery personnel 8% Inaccurate sales orders 25% Wrong deliveries 32% Delayed invoicing 6% Pilferage 7% Expired items 7% a. Following the Pareto Principle, what are the vital factors or main contributors to the decline in sales? Show your Pareto Chart and indicate or label the vital factors or contributors to the problem. Hint: know the vital few % b. What are the vital factors or vital contributors to the problem? c. If the sales and marketing manager wants to reduce the impact of vital factors or contributors by 70%, what will be a good GOAL Statement to improve his sales problem?  Hint: Use SMART GOAL

Among the identified 7P's of marketing, which are the most appropriate marketing mix in a sari sari store business and why. Justify your answer by citing examples

Explain why a retailer should be concerned with market segmentation and identifying a target market. Define and discuss the three criteria that should be met to reach a target market. NOTE: the criteria is in the photo attached.

1.Grocery chains such as Abdullah Al-Othaim Markets track consumers’ purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use these data to create value for the firm and consumers?                          (Minimum 150 words)   2.Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity? Critically examine based on the concepts discussed in Chapter-11.  (Minimum 150 words) 3.Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer and why? Explain based on the concepts discussed in Chapter-15. ) (Minimum 150 words)   4.Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any…

Among the identified 7P’s of marketing, which do you think are the three most appropriate marketing mix in a sari-sari store business, and why? Justify your answer by citing examples.

There are services and products involved when buying or renting a car, and in both cases, the customer drives away in a car.  But buying a car focuses more on the product, whereas renting involves the service.  Explain four ways in which marketing for a rental car company differs from marketing for an automobile dealership.

Required: Select any organization that recently made the headlines due to either product / service failure. Conduct research on this organization and discuss the following:• The product or service that the organisation offers. • The product / service experience that the target market enjoys• The planned marketing communication tools mix that the company uses• How the organization responded when the unforeseen negative event occurred,including the mode of communication that was used to engage with the affected customers; as well as details of the corrective actions taken.• Make recommendations on how an organization can improve the handling ofnegative situations that affect customers

An ABC Brand wants the business to thrive, so the marketing team does marketing through Facebook social media. Brand ABC advertises on Facebook as detailed below: - 2,300,000 Facebook Impressions -$4,700 Advertising costs - 1,800 Sales -$11,700 Revenue Based on the information above, calculate the Return on Investment (ROI) of the ABC b rand.

Please explain the different marketing management orientations in one paragraph.

Customer relationship management (CRM) is a technology for managing all company's relationships and interactions with customers and potential customers. Explain any FIVE (5) elements of CRM implementation

A member of an enterprise is participating in the execution of a service of Marketing advisory, in which he was responsible for being a Costumer Analyst Success, that is, responsible for receiving customer feedback and bringing solutionsi n case of any problems. Recently, Dr. Antonio gave a feedback saying that the team did not participate much and that bothered him, evaluating the team with a grade 3/10. What solution would you bring to this situation? How would you overcome this problem, what would you do as a member of the team?

Hi, I lead the Customer Support Team for the magazines category. Customer questions for one vendor have increased since the start of the promotional campaign. The campaign ended two months ago, but we are still getting many questions. Can you help us understand why? The vendor's performance metrics are below. Thank you,

When asked about their preferred brand of instant noodles outside a supermarket setting, customers could not remember Nissin's name, but relied on the distinct packaging to help them spot the noodles while shopping. Describe how this problem can be addressed through the objective of Nissin's marketing communications.

Describe the kind market segment in this example. Explain.

discuss potential target market of food panda and marketing mix of food panda? ( in brief )

Subway Brand  (Sandwiches and etc.)   - Expound on the particular target market for Subway and discuss why they are the appropriate segment to target upon to. - Describe what Subway differentiates from its competitors in the market. Please select an attribute important to the consumers and expound why you use the products or avail the services of this brand. - Elaborate what you think is the value proposition of Subway when it comes to its products or services.   Own words please but can do additional research. Help! fulfill all 3 requirements in a paragraph or answer very well in bullet type. Make this very well and do not get others work, i will track those! thanks

How does Core, Actual/Tangible, and Augmented Levels from tangible products compare with levels for services in marketing? (explain please)

I lead the Customer Support Team for the magazines category. Customer questions for one vendor have increased since the start of the promotional campaign. The campaign ended two months ago, but we are still getting many questions. Can you help us understand why? The vendor’s performance metrics are below. Thank you,Carlos Henderson

What tools and techniques should be applied to plan an end-to-end omni-channel marketing campaign for a 5 star hotel

A brand is “a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or groups of sellers and to differentiate them from those of competitors”. ~American Marketing Association   Brand Plays many roles, keeping this definition in mind try to explain what kind of roles Brands play for:  - Customers - Company  - Competitor

The theory of social they are more likely to adopt and perceive as correct the observed behavior of these people, and may explain the success of social shopping. maintains that when people perceive themselves as similar to people around them (in their immediate social network), Multiple Choice similarity proof identify customerization influence

Create a request for proposals (RFP) for a new KFC mobile ordering system?

Briefly explain each of the following e-commerce revenue models by highlighting differences, ( if any) a) Advertising revenue model b) Subscription revenue model c) Transaction fee revenue model

marketing plan for home owner   Focus, Objectives and Issues • What is to be achieved with this plan. • Specific statement of what will be accomplished over the planning period (usually one year). • Should be achievable, measurable, written in quantifiable terms (e.g., sales in $ or units) and should be consistent with the organization’s objective

Look at the menu of Voyage Craft Coffee website Describe this coffee shop's products or services. What do they sell? For what price? What value will customers get from the offering? Explain the advertising objectives. Make at least one of the objectives quantifiable with a timeframe (e.g., increase awareness by 50% in twoyears).

What is the Market positioning vs. product positioning (what product really is vs. consumer perception) and past and current marketing strategies, objectives, and goals of Philippine Airlines.

Describe the features of each product/service listed below and then create a benefit statement for each that you would use as a selling points. Product A. Home pick-up/delivery, dry cleaning and laundry services B. Screen projector cover for smartphones