Short Chapter Assignment – Ch 5

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University of Florida *

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Economics

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Apr 3, 2024

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In Blair/Rush, please do Problems 2.5 and 3.5 (be careful--think about the long run) from Chapter 5 and a question not in the book: “When the price of a firm’s product falls, the profit on each unit also falls. Accordingly, profit maximizing managers increase their production in order to increase their total profit.” Is this assertion correct? Explain your answer. 2.5 A perfectly competitive firm is by definition a price taker. This means that the company doesn't have much to say about the price of a specific product. The price is determined by the demand and supply, and they cannot choose the price of its output. It's understood that the product is locked in a perfectly elastic demand curve of the company. It is when the company plans how to proceed and how many items to manufacture that the profits of the company are determined. When we are looking at the total operations of the company, we must look at the marginal cost and marginal revenue. (Marginal profit =MR-MC). to maximize the profit a company must produce the quantity that sets marginal revenue equal to the marginal cost. If the two are equal to zero, the company will make its maximum profit. So, what would happen if the firm decided to produce more in its quantity of output by increasing its MC. It will cause an increase in overall manufacturing cost and decrease revenue. In other words, is that an increase in manufacturing costs will be greater than the revenues. So, when MR<MC the revenue of the firms drops decreasing profits, which reduces the economic profits. If the company chooses to go the other way and it produces at a rate the MR>MC less and generates more revenue. This means that the company will have to increase its production, which will add more revenue than cost. 3.5 As the demand for more houses increases so is the demand for more building material to build the house increases. The demand for plywood being one of the items used in building a house will increase. This will lead a manager of a plywood company in need to adjust to the new norm. So, in order to stay competitive and keep up the supply the manager should consider the the following: The manager should look at the entire market industry and figure out the barriers to the entry of a new firm to the market. Because if entry to the market is easy and by the time, he increases his operations the market will catch up and he will have more competition. Because I the long run the new companies entering the market will lower the price back down. The managers of that company should look into how much it will cost to expand their operation and if it will be profitable for them, and will the marginal cost be a factor. A manager should investigate the price tag of expansion of operations and reduction of operations. Will an investment in additional equipment be beneficial for the company in the long run.
The manager needs to make sure he is producing at a level that that his ATC is lower than the MC and he makes an economic profit As the demand increases and supply decreases it is a perfect opportunity for the company to expand and capture more of the market. When they increase their productivity and supply, the company will generate more revenue and profits in the end. But the manager needs to be careful that other firms entering the market don't lower the price and encore economic loss. When the price of a firm’s product falls, the profit on each unit also falls. Accordingly, profit maximizing managers increase their production in order to increase their total profit.” Is this assertion correct? Explain your answer. This assertion is not correct. So, the profit maximizing management rule states that as long as MR=MC that is the correct quantity to produce, anything above that will cause the MC to increase and decrease the marginal revenue. Now this formula can be rewritten as MR-MC=0 with even the smallest offset can generate a response if to produce more units or not. As a rule, the manager should continue to produce the additional units as long as the equation allows you to generate profit. In other words, as long as MR- MC= to a positive number you as a manager can continue the operations.
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