Vanca Major Case Study

Explain what appeals (Rational/Emotional/Mixed) were used by the IKEA company in their advertisement and give examples.

s  lynk&co  focused on a specific customers persona? if yes, explain it?

What is one target market that you have identified? How would you describe the specifics of the Persona in that target market? Then How would you market most effectively to that Persona?

Assume you are the head of the window cleaning management team and your team developed a new window cleaning product that is meant for outdoor? In this case, would you only focus on current Windex users as the target for advertising, typically female heads of households or target men who do most of the outdoor window cleaning for advertising or focus on competitive users who purchase outdoor window cleaners online?

Differentiate between profiling B2C customers and profiling B2B customers. For each category, use example to show the main differences between these categories.

how could apple(company) improve in terms of its application to maslow's hierarchy of needs

Abraham Maslow identified specific human motives or needs and classified them in a hierarchy of importance. Name each need and provide examples of relevant products for each motive/need in the correct order.

What are self-actualization needs?

Define what is meant by ‘attitudes’ in a marketing sense and explain what the individual components of the tricomponent model are  Using the functional theory of attitudes model (Katz), explain the significance of each of the 4 types and provide an example from your own personal experience which highlights its relevance

Many consumers have clothes they purchased in the past that they "would not be seen in" today. When they see those clothes hanging in the backs of their closets, these consumers probably feel A)   cognitive bias.                 B)   postpurchase cognitive dissonance.            C)   psychological risk.            D)   need recognition.            E)   physiological risk.

How is the grapevine illustrated in this case?

Say for example your consumer is a middle-aged lady named Beatrice. She has been married to her husband John for 15 years. They have 2 children, and they all reside in the same household together. They are both working and receive an average income every month.This scenario describes one of the five (5) basic stages of the traditional household life cycle. Name all five (5) stages of the traditional household life cycle in the correct order. Indicate the current stage that Beatrice and John are in AND the current stage your consumer is in.

Can the B2C model have any possible drawbacks? Explain.

Los Angeles ad agency tour featured this agency which was Ad Age's Small Ad Agency of the Year in 2018 Ogilvy PR Anomaly Phenomenon 160 Over 90 Lippe Taylor

Identify 2 or 3 tactics for addressing low-income youth recieving preventative denal care and include a tactic involving the development of a health care policy.

Please solve it

Why do some clients struggle to express their needs and wants?