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Please, don't use your handwriting.. Video Link: Watch the following video link-McDonald's: Segmentation, Targeting, and Positioning-https://www.viddler.com/embed/3568f26a  7.3  Test your Knowledge (Question):Discussion Question #1: What is the primary segmentation method used by McDonald’s to form the segments discussed in the video? Why do you think McDonald’s uses this method?

1. You have been hired an the New Marketing Director for a new and upcoming company, How would you introduce a new detangling hair product to the market, targeting all hair types.

Tony is a business owner that is under the impression that people will buy more goods if aggressive promotional techniques are used with potential buyers. Which of the four marketing management philosophies is Tony using?   Question 1 options:   a)  Production orientation   b)  Sales Orientation   c)  Market Orientation   d)  Societal Marketing Orientation

TITLE:               Vestas Marketing Context Evaluation & Key Marketing Strategies Introduction  Vestas is ‘the energy industry’s global partner on sustainable energy solutions’. The company designs, manufactures, installs, and services wind turbines across the world. With wind turbines in 80 countries, Vestas aims to be the ‘Global Leader in Sustainable Energy Solutions’. Using industry-leading smart data capabilities, Vesta utilises data to interpret, forecast, and maximise wind resources and ‘deliver ‘best-in-class wind power solutions’. With over 25,000 employees, Vestas works with its customers to provide the world with sustainable energy solutions to ‘power a bright future’. Source : https://www.vestas.com/en/about Task You are required to analyse and evaluate key aspects of the strategic marketing context in order determine and critically evaluate specific Strategic Marketing strategies which are essential to Vestas’ success. By building on your understanding of strategic…

Q1-“Marketing in 21st century; it is not among products. It is among perceptions.” Regarding sensory marketing (senses), what do you understand from this statement? Please make comments with your own words.

Elaborate and explain each of this context. 1. A good marketing team can help develop a positioning statement to helpreach as much or the target market as possible. The best start for any positioning analysis is gaining a thorough knowledge of a product or service's target market. This is the group of people or businesses that will best benefit from the use of the product/service.

41.42.43 A) Many brands decide to reposition themselves on the market. 1. Explain what is meant by repositioning; 2. Why a brand would choose to do it; 3. Give at least one example. Input space # 1 Input space # 2 Input space # 3 B) Although demographic segmentation is easier to achieve, marketers often choose to combine it with psychographic segmentation. Explain why. C) What can marketers do at the needs recognition stage to influence consumers' purchasing decisions? 1. Identify and explain at least 2 methods used by marketers at this stage of the consumer decision-making process. 2. Give an example. Input space # 1 Input space # 2

Directions: From the pool words inside the box, choose the appropriate term for each ABM PM11 What I Know Activity 1: Pre-Test for this Chapter description below. Market share Durable Undifferentiated goods Satisfaction Consumer goods Branding Current demand Primary demend Brand equity Marketing Consumable 1. It is a form of communicating or promoting the value of a product, service or brand to the consumers, 2. These are goods that are purchased for personal consumption andlor for the household use. 3. These are products whose physical characteristics are so idertical, that it would be difficult, if not impossible, to distinguish one purchased from one vendor or another. 4. This is the availability of manufacturers to successfully distinguish ther products from other competitors. 5. This is the appreciation in a brand's value from the point of view of customers. 6. It is a product whose benefit can only be used by a consumer for a sren period of time, sometimes only a few minutes. .7.…

Q2) Orient Textiles is planning to launch a Ramadan Campaign for its latest collection which is unique ethnic wear and is looking forward for a social media marketing strategy: As a Digital Marketer, create a social media marketing strategy for the brands new launch and suggest how they should utilize the following campaign on: Facebook Instagram YouTube Snapchat LinkedIn Twitter

Elaborate and explain each of this context. 1. Positioning is a marketing concept that outlines what a tusiness should do to market its product or service. In positioning, the marketing departmentcreates an image for the product based on its intended autience. The moreintense a positioning strategy, typically the more effective the marketingstrategy is for a company. 2. A good marketing team can help develop a positioning statement to helpreach as much or the target market as possible. The best start for any positioning analysis is gaining a thorough knowledge of a product or service's target market. This is the group of people or businesses that will best benefit from the use of the product/service.

1. Conduct market segmentation for "Aria" based on the SEG questions. How many segments would you would retain? Why? Decide which segment should be the primary target market and explain why.

Create 10 affiliate marketing/ digital marketing company name by own Do not copy from Google I want new name , those name who are not in Google

10. Distinguish between market segmentation/target marketing and market positioning:

What is the major problem faced by Burt’s Bees in this case? e.g., The major problem (or challenge) facing Burt’s Bees is the brand is targeted to an inappropriate segment.  WHAT strategic marketing steps should the new owners of the Burt’s Bees company (Clorox) take to overcome this challenge? e.g., Instead of targeting older consumers who are concerned about their health, Clorox should target a new customer segment. They should focus on a younger segment that is environmentally conscious, who would be willing to pay a premium for the Burt’s Bees branded products.

Elaborate and explain each of this context. 1. Positioning is a marketing concept that outlines what a tusiness should do to market its product or service. In positioning, the marketing departmentcreates an image for the product based on its intended autience. The moreintense a positioning strategy, typically the more effective the marketingstrategy is for a company.

Conduct a market share and profitability analysis of the food brand Sara Lee. (Please include number specifics) Based on the analysis and performance, give them a "marketing grade".

1. Eash is a lifestyle e-tailer with two brands-Alpino and FBX.Both these brands are present in offline as well as online marketplace with more than 300 SKUs.The product line includes Audio and mobile accessories.                  A brand manager's work comes with not only creative but also financial responsibility - to an extent that they're sometimes responsible for the brand's P&L also. As a brand manager at Eash, what are the ways you would be able to unlock new revenue models that have a direct and substantial impact on our bottom line. (Note - As a bootstrapped business, your thought process for this question is important to us. Be as entrepreneurial as possible). Please Explain in brief.

Part two: Multiple choice Circle the correct answer for each of the following 1. In what stage of marketing is the customer free to communicate around all time? a) Department of Marketing. b) Marketing company. c) Social network marketing. d) Marketing relationships. 2. At what stage of marketing development has the slogan 'lifetime customers' been adopted? a) Sales. b) Department of Marketing. c)Marketing company. D)Marketing relationships. 3. What does a holistic concept of marketing involve? a) Focusing on marketing all kinds of goods and services. b) Interest in everything from products, ideas, issues, etc. c) Focusing on marketing 'people and places'. d) Focusing attention in the first place on issues and ideas. 4. What stage of marketing raised the slogan 'Selling everything that is produced? a) Sales. b ) Department of Marketing. c)Marketing company. d)Production. 6. Which of the following constitutes the fruit of successful marketing represented in enabling the buyer to use the…

(just brief) Are pharmaceutical companies using segmentation to its maximum potential and what can the direction and value of market segmentation add to brand development? How should you choose your target market and why is it important to know who your target market is? What is positioning’s role once a product’s positioning strategy has been determined and what is the tangible output of the positioning process?

Q1. Identify a product you use every day. Assume you are the marketer of the product and want to convey the ways your product differs from competing products in the marketplace. Create a differentiation strategy to promote your product and create a competitive advantage. Q2. Identify a new business that has emerged in your community or online in the past few years. Describe the company’s customer value-driven marketing strategy. Write  a positioning statement for this business.

Create your own business idea that includes: Description of the product or service Why the company has decided to expand globally Specify the markets and/or countries where the company is going to enter Prepare the SWOT analysis for your business idea Brand (sub-brand) name, slogan, and the key message for (one) target group Marketing mix concept to promote the product

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Q3: what are five benefits that are derived from careful segmentation and profiling the target audience for a marketing campaign?

1. What are the importance of having Customer Relationship Management in a company? State at least three advantages of having CRM in the company 2. Give one company that represents Color Marketing and know the reason why they use that color.

Provide 1 example on the impacts of the 4th IR on marketing inMalaysian context (strictly 1 page)

Discuss how technology including e-business and social media can enhance your marketing strategyRubric: Evaluation CriteriaCriteria Exemplary Proficient Developing Emerging Product or Service 30 Clearly and concisely describes product or service, Comprehensively discusses consumer or business need(s) for product, and accurately assesses where product fits in the Product Life Cycle. Product concept is creative, innovative and viable. Supports analysis with credible data. 26 Fairly clearly describes product or service. Accurately identifies consumer or business need(s) for product, and assesses where product fits in the Product Life Cycle. Product concept is fairly creative, innovative and viable. Fairly thoroughly supports analysis with data. 22 Somewhat clearly describes a product or service. Somewhat discusses consumer or business need(s) for product, but may not accurately assess where product fits in the Product Life Cycle. Product concept may lack originality, and/or viability.…