M6 Project
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RUNNING HEAD TITLE
M6 Amazon Marketing Project
Addison RaschPremo
MKT1110-A1
M6 Project
Amazon Project
2
M6 Project: Amazon Marketing Channels One of Amazon’s marketing channels would be their digital marketing. They use digital marketing to reach their consumers as part of an integrated plan. With the majority of people using social media, digital marketing would be a strong suit for them especially since their primary sales are made online. In order to increase sales, Amazon uses social media to promote its items, grabbing the attention of users and directing them to the item pages.
Amazon is seen on multiple sites, such as Facebook, Instagram, Twitter/X, and YouTube. Facebook is mostly used for corporate news and advertisement sharing. The two primary components of Amazon's Instagram marketing strategy are essential advertising and interviews with artists from various backgrounds. More
than 2.8 million people follow it on Instagram. Twitter uses a variety of materials to remain in touch with its followers, competitions to attract new users, and the creation and following of trends. It sounds more like individual recommendations and less like advertising when it appears in posts on Twitter. One of the nicest things about Amazon's YouTube advertisements is how quickly they capture viewers' interest. Amazon makes sure that all of its advertisements are worthwhile and engaging. Amazon ads will usually show during the holiday periods to help promote their sales.
To boost sales, Amazon implemented a customer-centric approach. To assist clients with a range of questions, they provide a user-friendly customer support. Amazon "strives to be Earth's most customer-centric company, Earth's best
Amazon Project
3
employer, and Earth's safest place to work," (Amazon) is
their mission statement. They embrace this way of thinking as they understand how beneficial it is to take care of your clients. Personalized suggestions are sent to each consumer based on their prior purchases and recent browsing activity. Their chance of returning to make another purchase increases as a result of these efforts.
International Marketing Channels For Amazon, international marketing is crucial since it expands its customer base globally. Brands can build a worldwide audience, raise their profile, and, of course, expand their company with Amazon by branching out internationally. When expanding into foreign markets, companies need to know how to effectively communicate with people in those areas. A language barrier or anything as small as
a cultural convention that could not apply to your home market could be the source of it. There could also be places that Amazon wouldn’t be able to ship to, such as places that they wouldn’t be able to get to by truck or mail. Amazon would have to find a different way to ship their package to the customer, or it would let the customer know through the website that they wouldn’t be able to ship it out to them.
Amazon reached many different countries, which helped in many different ways. International marketing helps Amazon’s
company access a worldwide audience and expand its reach into undiscovered markets, in addition to assisting with economic diversification. In North America, “The U.S. alone accounts for 47% of
Amazon’s net sales, according to Statista (2022).” (Runyon R.), While in Europe “Diverse cultures require tailored strategies. Germany & the UK are among the top markets, contributing significantly to Amazon’s international revenue.” (Runyon R.),
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