MKT 337 Final Project

(1)B2B: Assignment 3  1. What are the compnents of a marketing information system that is is desirable for a b2b organization?  2. Why have these components been selected? 3. How will these components assist marketing managers with their decision making?

Scenario: You work for Company XYZ and are assigned to work with the marketing team dedicated to a line of baby products.  Write a 50-word description for a new product, an eco-friendly baby diaper.  Create a name for this eco-friendly diaper.  Be sure to mention the feature and details about the product, and how it differs from other leading diaper brands. Part two of the activity is to answer the following: (1) Who is the audience for business communication? (2) What is the audience’s general attitude toward the product? (3) What does the audience need to know?

continue from imagesNext stepsIn another development in the firm’s evolving e-commerce strategy, Walmart has taken the decision to shutter Jet.com and phase out the brand, three years after splashing out $3.3 billion to acquire the start-up. This had been rumored for several months, with Walmart already divesting itself of smaller e-commerce gambits, such as ModCloth and Jetblack. But Jet.com was the biggest bet that Walmart made and one that brought Marc Lore into the larger firm as head of the e-commerce division in the US. McMillon says now that there are no regrets about the decision to buy the firm:The Jet acquisition was critical to jumpstarting the progress we've made the last few years. Not only have we picked up traction with pickup and delivery, but our walmart.com non-food e-commerce growth accelerated after the arrival of Marc and the Jet team. He leaned into the Walmart brand quickly.But that parent brand is the priority, he adds:While the [Jet] brand name may still be…

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Subject Title: Quality Service Management in Tourism and Hospitality Topic: Market and Market Segmentation Remember to check the following when done writing your answers: TENSE: Use the correct tense. INSTRUCTION: 1. What is meant by the term market? 2. What is meant by the term market segmentation? 3. What are the different ways to segment a market?

The concept of "Triple Bottom Line" (TBL) incorporates: a) Profit, People, Planet b) Profit, Plan, Process c) People, Planet, Process d) Profit, Product, Promotion e) None of the above

week 3From the scenarios, Erica and Chris have determined their weaknesses after performing a SWOT analysis. However, they have yet to identify opportunities for their business. Determine two potential opportunities specific to their restaurant’s business environment, and discuss how the partners can take advantage of these opportunities.Discuss a situation where you were influenced by an infomercial, attractive packaging, and a discount flyer to purchase a product, and explain why you think the promotional method made such an impact on you.week 4* From the scenarios, we see that Chris and Erica have different communication styles that could potentially have a negative impact on the business. Suggest at least two strategies that these partners can use to improve on these weaknesses, and explain why you believe these strategies would be effective for running the business.From the e-Activity, briefly describe your results from the communication skills quiz. Describe the…

Please asnwer with your own words please       Question 1: Despite aggressive campaigns to attract customers with lower mobile phone prices, S-Mobile has been losing large number of its most lucrative two-year contract subscribers. Management wants to know why so many customers are leaving S-Mobile and what can be done to entice them back. They are worried if the customers are deserting because of poor customer service, uneven network coverage, wireless service charges, or competition from carriers with Apple iPhone service. What strategic decisions shall S- Mobile take to overcome this problem?

Business Name : ADIDAS X PARLEY.  1. Market Segmentation, Target Market, Positioning?

SWOT Analysis for Coca-Cola drink. Please no plagiarism.

21- E-government development success factors are user-centred success factors, e-service success factors and IT success factors. Select one: a. True b. False

Why Your Healthcare Practice Needs a Marketing PlanCan you help me with these two discussion question 1 & 2 and week 1 assignmentDiscussion Question 1“Customer-Oriented ” In the business world, successful businesses listen to their customers’ voices and strive to provide exceptional customers’ services.  This practice may not be widely accepted in the healthcare industry.  Articulate at least two customer-oriented elements when developing a strategic plan for a 250-bed community hospitalDiscussion Question 2“Issues and Opportunities”There are 20 key issues listed by the American Hospital Association.  Please select two issues from the list and present them as two marketing related opportunities to a healthcare related organization.  Make sure you describe the type of healthcare organization in your response.  If you work for a healthcare organization, you may present these two opportunities to your organization. …

Please explain the photo attached Topic: SWOT analysis of Starbucks

Questions 1. Which market segments did WakeFit target? 2. Which marketing strategies/tools did WakeFit use to reach their customers? 3. List down the types of product ranges which WakeFit offered to their customers. 4. What were the external problems which people faced in terms of comfort which WakeFit solved for their customers? And how did they solve it? 5. What were the internal issues which WakeFit faced? How did they solve it? 6. In your opinion, how can WakeFit grow further in the future? Provide an in-depth strategy which is innovative.

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DeBeers Diamond Dilemma Case  What threats are presented to DeBeers under the technology segment and how does it inhibit success? Please provide detail.

1.What are the strategies we make for newly established e_commerce website to become the market leader within next 5 years. Explain or detail out the strategies for the first year and provide brief direction for further years.

1. (all subparts a, b) bullet point answersa) What is a Smart City? Identify and explain some of the digital technologies that are typically used in Smart Cities. b) What are the main ethical concerns with business analytics applications in Smart Cities? Disregarding privacy  select the ethical issue you feel is most pertinent to Smart Cities. Provide a justification for your choice. Select one of the ethical frameworks (utilitarian approach, rights-based approach, fairness-based approach, common good approach) and use it to decide on the best approach to deal with the ethical issue selected.

management 231 marketing1 Product line extension occurs when a firm’s management decides to add products to an existing product line. Product line extensions can often be described as an upward stretch, a downward stretch, or a two-way stretch. Discuss the difference between each of the product line extension techniques. 2 Why do some new products succeed, and others fail?  3 Read the Case study TeleBrands is at the forefront of shaping the fast-paced TV-brands market. Its track record speaks for itself. TeleBrands has grown from R36 million in annual sales in 1987, to selling over R900 million annually in 2007. The world leader in TV-branded products, TeleBrands supplies major retail accounts across the entire retail distribution spectrum.   TeleBrands is completely integrated, directly controlling every aspect of its business including manufacturing, marketing, and retail distribution. With full ownership of products and complete control over manufacturing, TeleBrands is able to…

management 231 marketing1 Product line extension occurs when a firm’s management decides to add products to an existing product line. Product line extensions can often be described as an upward stretch, a downward stretch, or a two-way stretch. Discuss the difference between each of the product line extension techniques. 2 Why do some new products succeed, and others fail?  3 Read the Case study TeleBrands is at the forefront of shaping the fast-paced TV-brands market. Its track record speaks for itself. TeleBrands has grown from R36 million in annual sales in 1987, to selling over R900 million annually in 2007. The world leader in TV-branded products, TeleBrands supplies major retail accounts across the entire retail distribution spectrum.   TeleBrands is completely integrated, directly controlling every aspect of its business including manufacturing, marketing, and retail distribution. With full ownership of products and complete control over manufacturing, TeleBrands is able to…

Read and understand the 1 and 2 abstract below, after reading answer the following questions Abstract 1 One of the obsessions of students nowadays is social networking sites (SNS). It is often mistaken for a bad result in their studies (indeed so?); especially most parents –they have negative perceptions about this matter. It is difficult to insist to the students that it will do no good and even more difficult confront them about the bad effects of social networking sites. The research that This is an exploratory study on the use of social networking sites in language teaching Filipino The focus of this study is to determine the role that SNS plays in the process of student learning; as well as appreciating its positive and negative effects in the field of teaching especially in the Filipino language and will also find out if SNS helps in the teaching of Filipino The purpose of this paper is to find out the role played by SNS in the process of student learning; identify the positive…

(a) Who is the target market? (b) What is thepoint of difference on the positioning for WarmDelights? (c) What are the potential opportunities and hindrances of the target market andpositioning?

To: Disney + Marketing Executive From: Sasha Terry, Marketing Consultant Date: September 2021 Subject: Disney + Streaming Services Value Proposition I. Market Segment Analysis   Determine and describe the current primary segment.The client has an interesting question. What target market can be perceived by current messaging for the product/service? Visit the public website for your company's product/service. Based on the information available and any other publicly available information, infer the primary target market based on the messaging you find.   Describe the primary segment you believe your company is targeting for this product/service. Focus only on this product/service (e.g., for Disney+, focus on just the streaming service, not the parks or other Disney offerings). Describe the primary segment in terms of the behavioral,demographic, and psychographic characteristics for the segment. Give this segment an appropriate name. See, Segmenting and Targeting Markets and Customers…

Company: Apple Inc. Product Description: Apple HomeLife   Follow this Outline 1. New product overview (brief/paragraph) 2. Situation Analysis: Company SWOT analysis (not product) 3. Segmentation, Target Market Segmentation Analysis Primary Target Market Description 4. Marketing Objectives (Goals) Objectives Notes: Use “SMART” Goal setting technique. Address all 4 PsOne or two sentences per objective b. Positioning. Notes: Highlight a specific position to focus against your competitors especially the competitor you highlighted in External Environment. Include a positioning map. 5. Marketing Strategies Product/service 3 layers (list is acceptable for this section) Benefits available Promotion Use the entire promotion mix A phased approach to match the stage in the product life cycle is recommended Price Pricing chapter: Elasticity, Choose Price Strategy, Tactics for Fine Tuning the Base Price Place

Task 5 The product cycleYou tell about the product life cycle for an entrepreneur in the process of developing a new product. Which of the following statement (s) do you say to the entrepreneur (which statement (s) are correct (a) statements): Select one or more options: A) The product life cycle is used as a segmentation variable to segment a market B) The stages of the product life cycle can be a guide for companies in what an appropriate marketing strategy can be C) The product life cycle looks exactly the same for all offers D) You can see the product life cycle at different levels, such as product class or brand E) The time it takes for different offers to go through the stages of the product life cycle varies