Wk 1 Discussion Forum 2

Think of a popular local or international enterprise to analyze in this activity. 1) Identify the business you are analyzing 2) How did the marketing mix of the business help in achieving a name in the industry? 3) Identify the weak points of their marketing mix that might need to be improved. If there are only a few weak points researched, what then can be possible opportunities for their marketing mix to be better? 4) Suppose you were working in this business and you were tasked to decide on a new product to launch, what product would it be and how would you market and promote it?

If you were advising Hilton Hotels, what three main approaches would you suggest to rectify any weaknesses in this company's customer value proposition?   Analyze a company (real) that is at a cost disadvantage compared to its rivals. What strategic moves should this company undertake to restore cost parity?

The best test of whether potential entry is a strong or weak competitive force is A) whether the industry's driving forces make it harder or easier for new entrants to be successful.   B) the strength of buyer loyalty to existing brands.   C) whether the strategies of industry members are well matched to the industry's key success factors.   D) whether the industry offers an opportunity for a blue ocean strategy.   E) to ask if the industry's growth and profit prospects are strongly attractive to potential entry candidates.

If you were advising Hilton Hotels, what three main approaches would you suggest to rectify any weaknesses in this company's customer value proposition? Analyze a company (real or fictional) that is at a cost disadvantage compared to its rivals. What strategic moves should this company undertake to restore cost parity?

The purpose of this miniproject is to gain experience in un- derstanding what it takes to move a product that is success- ful in its home market into a global market in which it will continue to be successful. Assume that you are the director of marketing for a firm that produces its own high-end brands of makeup, skin care, and hair care products for both men and women. The products have been endorsed by a number of male and female musicians who are highly popular with young people. The products are sold only in the company's own retail outlets. 2-31. Describe your local competitive advantage and why you believe this competitive advantage will serve you globally. 2-32. Determine which global market(s) is or are most attrac- tive for your products. Will you target a single country or an economic community? Describe your reasoning. 2-33. Decide which market-entry strategy you will pursue. Again, explain your reasoning. 2-34. Describe your marketing mix strategy: • How might you need to…

Consider the Scenario below: A national property/casualty insurer distributes its personal and small commercial productsthrough independent agents. A study was conducted as a part of reevaluation of its strategies,designed to determine:• Whether its market share might be increased by direct marketing to some households.• Whether doing so would conflict with agent activities.• Marketing themes and product features that could be used to differentiate it indifferent market segments.• The potential profitability of different segments.Attitudinal, behavioral, and demographic data were gathered using a mail panel survey of2000 U.S. households that own auto insurance. Geodemographic and credit informationsupplemented the survey responses.Segments Identified: The study identified five segments, each making up 17% to 22% of themarket.• "Non-Traditionals" were most interested in using the Internet and/or buying insuranceat work.• Direct Buyers were more interested than others were in buying via…

We can't downplay the benefits of defining and monitoring our marketing environment. Still, there is only so much we can accurately predict. Even with technological advancements, predictive software tools, and a keen eye on the marketing environment, some changes can't be forecasted or controlled. Techniques that work in one marketing environment may not work in the next. For businesses operating in multiple regions, this may prove a considerable challenge. The speed of change in the macro marketing environment may make it seem unnecessary to monitor and predict the environment. Business and marketing teams must stay nimble, accept changes quickly, and leverage their customer service and satisfaction strengths to maintain business success and a positive marketing environment. MAJASA Investment Ghana Ltd is a global brand and hopes to enter into the Ghanaian market and start its operations in this year…there is therefore the need to understand the marketplace. The financial marketing…

Using the dimensions that Hofstede provides, first compare the marketing strategies of  the U. S and China. Give some specific examples.

4. Name and describe (giving current examples) four major areas of the external environment that marketers have to be concerned and aware of. (You must provide a thorough description.)

Read the following extract and then answer the questions below. As the marketing manager of Klin Pty Ltd, which is a marketing consultancy company, you have been approached by Mr. Pitlagano who is a youth and wants to start a business to take advantage of the Youth Development Fund Programme from the ministry of youth. He is not quite sure which business venture to start but during his secondary school days he learnt briefly about the consumer goods and industries goods. His brother has advised him to specialize in the supply of consumer products in the Kgalagadi district as there are few suppliers and the area is remote. This makes Kgalagadi district more favourable for business considerations. Mr. Pitlagano had asked you to make him to understand consumer products to enable him to make clear and well-informed decision on the type of business is about to venture into and the kinds of merchandise to keep. Define consumer product to Mr. Pitlagano and give two (2) examples of consumer…

Digital marketing is an umbrella term that describes any form of marketing that exists online. By using digital channels enterprises can connect with their current and prospective customers more effectively, attract and convert more high-quality leads and observe a greater return on their investments. What do you think the best digital marketing strategy for a B2C company in your country?

Amazon is an online discount retailer that has successfully entered other businesses, such as electronic devices with the Kindle, Kindle Fire, and Echo as well Amazon Web Services. Read what you can about Amazon’s entry into these new businesses, and try to explain: why you think they chose to compete in those markets,   their unique value is in those markets—why they win with customers;   what resources and capabilities they possess that enable them to succeed in the new markets; and what new capabilities they need to develop; and   what makes it hard for competitors to imitate their offerings.

answer in short Outline the risks faced by agricultural producers and the methods of managing these risks. 1. Which of the following methods does not help reduce production risks? a. buy disease-resistant seed varieties b. select stable enterprises c. Invest in excess machinery capacity d. sell crops to a farmers market e. diversify crops and/or business 2. Which of the following methods does not help reduce marketing risks? prepare a marketing plan Stockpile production inputs know your competitors recognize comparative marketing advantage integrate vertically to ensure a market or form marketing alliance 3. Which of the following method does not help reduce risk in financial decisions? expand markets for your production develop a realistic financial plan improve the record-keeping system to increase credit availability invest in fewer risky enterprises Use fixed-interest rate loans

You are the Marketing Manager for DellCorporation and your company has operations in the whole of East Africa Region. You recognize that marketing orientation enables organizations to respond to market needs with appropriate offerings that enable the realization of better returns. Outline three challenges faced by managers in implementing a marketing orientation

What kind of opportunities and threats in the international / global marketplace do you see impacting the Apple company? Which trends are likely to impact this company/brand?

Suppose you work for a firm that is getting ready to introduceits brand of headphones to the Chinese marketplace. With aclassmate, decide which strategies your firm could use mosteffectively for entering this market. Present your ideas eitherin writing or to the class.

Read case: ‘Kodak’s Strategy’, page 75-85, Cases in Business and Management, 2nd edition, Alam & Majumdar, Melbourne: Tilde University Press, 2011.   How have changes in technology contributed to the globalization ofmarkets and production? Would the globalization of production andmarkets have been possible without these technological changes?Use “Kodak” as a case.

Read the following and Answer the questions that follow:Covid 19 disease outbreak was indeed a global disaster. This pandemic forced for a change inconsumer behavior in almost all the market sectors. The Botswana local restaurant brand ‘TheBraai Place’ had just hit the market to compete with the established international brands likeNandos and others when this disease outbreak hit the world by storm. As a result, consumers wereforced to stop from going out to the restaurant but had to rely more on placing their food ordersonline and they be delivered by the restaurant to the customer’s homes. Something that seriouslycame as a challenge to the local brand that was just gaining its momentum. It had to re-strategizeand employ new ways of adapting to this compelling situation where customers orders were nowonly received, paid for and prepared through an online system. An urgent need for a revampedwebsite, order application system as well as a secure online payment method was what they…

Marketing management is about ensuring that marketing decisions are well planned and executed in order to satisfy the needs and wants of the customers. It is expected that all firms adopt the marketing concept/ orientation at all levels of the management a) In what ways can manufacturing firms in Kenya benefit from knowledge of marketing?

Perform an analysis of the private healthcare industry in Malaysia using athe suitable strategic analysis tool please use the best suitable strategic tool  answer in an easy format  word 2000

1. Explain how changed in the economic environments affect marketing decisions. 2. Describe the stages of the product life cycle (PLC) and how marketing strategies change during PLC. 3. In your own words, explain this premise of PLC: ‘all products have a limited lifespan until a better solution to the customer’s problems comes along’. 4. Think of an existing product in the market and evaluate it based on the five forces model of industry competition.

What do you think "International Journal of Hospitality and Tourism Administration" can rank first as the best for Hospitality Management Research?

why pepsi company is consider as the best company in the world?

Analyze the industry Nike competes in using Porter's 5-Forces framework. Clearly define the industry that Nike operates in. Identify whether the force is high, moderate, or low for each force. Explain your rationale for each force.  Using the conclusions of each force, suggest whether the industry is attractive (i.e., profitable) or not. Explain your rationale.

How can a company increase its market share, and what strategies are commonly employed to achieve this goal?"

The industry environment plays a critical role in the profitability of a company. Hence, companies are to critically examine an industry towards ascertaining how its strategies success could be influenced by the industry factors. With the aid of a diagram, conduct an industry analysis of the carbonated drink industry assuming you are the business strategist working for NESTLE Milo Ghana Limited.

Discuss the competitive forces in the industry in which Airbnb is competing and provide evidence from the supplied case study to support your answer.Hint: Use Porter’s 5 Forces model to guide your discussion. You are welcome to provide evidence from other sources to complete your discussion.

What kind of opportunities and threats in the international / global marketplace do you see impacting the Apple Inc. company? Which trends are likely to impact this company/brand?

With a Venn diagram, showcase the difference between international marketing and domestic marketing.

What was the main strength of CIPLA for which it was well known across the globe? how did the Companyleverage it to achieve success in market place ?

The Body Shop The Body Shop may have grown rapidly in its early days, but its founder, the late Anita Roddick publicly dismissed marketing’s role. Roddick ridiculed marketers for putting the interests of shareholders before the needs of society. She had a similarly low opinion of the financial community, which she referred to as ‘Merchant Wankers’. While things were going well, nobody seemed to mind. Maybe Roddick had found a new way of doing business, and if she had the results to prove it, who needed marketers? But how could even such an icon as Anita Roddick manage indefinitely without consulting the fundamental principles of marketing? By embracing ethical issues, she thought she was way ahead of her rivals in understanding the public mood, long before the major retailers piled into Fairtrade and ‘green’ products? The troubles that the Body Shop suffer in this century indicate that a company may publicly dismiss the value of marketing while the going is good. Still, sooner or…