Brand Analysis Presentation_ Kool-Aid

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School

University of Miami *

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Course

200

Subject

Marketing

Date

Feb 20, 2024

Type

pptx

Pages

11

Uploaded by AdmiralFire13155

A study of the brand
Current Goal Cost Leadership Kool-Aid's current goal is to expand its market share in the flavored beverage industry by providing affordable and innovative beverage solutions to families and individuals. Kool-Aid adopts a cost leadership strategy , aiming to offer competitive prices while maintaining product quality and variety. Basic Framework $ Business Challenge - Attract new customers. - Foster brand loyalty.
Type of Business What do customers care about? Clients’ Competition What is Kool-Aid good at? Convenience and affordability Soda companies + other juice brands Enjoyment Providing Nostalgia Kool-Aid Market Focused on families → directly to children Drucker’s 5: Value and Loyalty
Society and Trends - Kool-Aid’s competition is increasing with trends, staying up to date with current societal perspectives regarding healthier eating habits, and popularizing their products more by getting them out far more to consumers - There is opportunity to change these public opinions and create a larger consumer market
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