local mobile vs desktop

.docx

School

Southern New Hampshire University *

*We aren’t endorsed by this school

Course

MKT 315

Subject

Marketing

Date

Feb 20, 2024

Type

docx

Pages

2

Uploaded by leanna932

MKT 315 Module Seven Worksheet To complete this assignment, save this Word document to your own device, fill out the worksheet below, and submit the completed document for grading. 1. Conduct a Google search for a popular term such as “pizza.” 2. Analyze the local results by answering the questions in the table below. Question Your Response Are there ads for this search? Yes, only one for Domino’s Pizza What company landed in the top organic position? Tripadvisor “The 10 BEST Pizza Places in Salem (Updated 2023)” Did Google send back local results with maps to each location? Provide an explanation. Yes, a list was generated with local pizza shops, arranged from highest rating to lowest 3. In 2 to 3 sentences, discuss the strategic importance of landing in a favorable local position for a critical keyword that is relevant to a company. Write your response in the table below. Landing in a favorable local position for a critical keyword can increase a company's visibility and credibility among the local audience, resulting in higher traffic and conversions. Additionally, it can help establish a strong local presence, giving the company a competitive edge over its local competitors and benefiting its long-term growth and expansion plans. 4. Explore one of the websites from your local results and complete the table below. Required Information Your Response Search term you used (e.g., pizza, pizza Cleveland) Pizza Salem Company, you selected from your search Salem House of Pizza Company web address http://www.salemhousema.com/ Company’s organic landing spot (first, second, third, etc.) Third 5. In the table provided below, recognize the strengths and weaknesses between the mobile and desktop versions of the website. Note: If you do not own a smartphone or cannot use someone else’s, you can complete this table with information from your own research regarding the strengths and weaknesses of mobile and desktop websites. Required Information Your Response Mobile strengths App availability for all operating systems Makes managing orders simpler Desktop strengths Ability to reach all age ranges of customers.
Required Information Your Response Easily accessible without any hassle of communicating to business Mobile weaknesses Disguised order expense Mismatch data of orders Desktop weaknesses Data security Rick of losing customers’ data Chances of technical problems in the system
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