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Southern New Hampshire University *
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MKT 315
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Feb 20, 2024
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MKT 315 Module Seven Worksheet To complete this assignment, save this Word document to your own device, fill out the worksheet below, and submit the completed document for grading.
1.
Conduct a Google search for a popular term such as “pizza.” 2.
Analyze the local results by answering the questions in the table below.
Question
Your Response
Are there ads for this search?
Yes, only one for Domino’s Pizza
What company landed in the top organic position? Tripadvisor “The 10 BEST Pizza Places in Salem (Updated 2023)”
Did Google send back local results with maps
to each location? Provide an explanation.
Yes, a list was generated with local pizza shops, arranged from highest rating to lowest
3.
In 2 to 3 sentences, discuss the strategic importance of landing in a favorable local position for a critical keyword that is relevant to a company. Write your response in the table below.
Landing in a favorable local position for a critical keyword can increase a company's visibility and credibility among the local audience, resulting in higher traffic and conversions. Additionally, it can help establish a strong local presence, giving the company a competitive edge over its local competitors and benefiting its long-term growth and expansion plans.
4.
Explore one of the websites from your local results and complete the table below.
Required Information
Your Response
Search term you used (e.g., pizza, pizza Cleveland)
Pizza Salem
Company, you selected from your search Salem House of Pizza
Company web address http://www.salemhousema.com/
Company’s organic landing spot (first, second, third, etc.)
Third
5.
In the table provided below, recognize the strengths and weaknesses between the mobile and desktop versions of the website. Note:
If you do not own a smartphone or cannot use someone else’s, you can complete this table with information from your own research regarding the strengths and weaknesses of mobile and desktop websites.
Required Information
Your Response
Mobile strengths
App availability for all operating systems
Makes managing orders simpler
Desktop strengths
Ability to reach all age ranges of customers.
Required Information
Your Response
Easily accessible without any hassle of communicating to business
Mobile weaknesses
Disguised order expense
Mismatch data of orders
Desktop weaknesses
Data security
Rick of losing customers’ data
Chances of technical problems in the system
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Related Questions
Question 4 (1 point)
As buyers are increasingly facing information overload, salespeople should ensure information is streamlined and
personalized.
OTrue
OFalse
Question 5 (1 point)
Blogs, white papers, webinars, and presentations should be proyided to targeted customers.
OTrue
OFalse
Question 6 (1 point)
dal fne avaluating solution alternatives uses weighted averages.
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The manager of a bulk foods establishment sells a trail mix for
$9
per pound and premium cashews for
$14
per pound. The manager wishes to make an
200-pound
trail mix-cashew
mixture that will sell for
$11
per pound. How many pounds of each should be used?
Question content area bottom
Part 1
A.
80
lb of trail mix
120
lb of cashews
B.
100
lb of trail mix
100
lb of cashews
C.
140
lb of trail mix
60
lb of cashews
D.
120
lb of trail mix
80
lb of cashews
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Business Administration
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= Menu
All tools
I'
V CE &
MGMT 2013 Assignment.. x + Create
?
Sign in
Edit
Convert
E-Sign
Find text or tools Q H
☑
Al Assistant
Project Overview:
As part of this project, students will work in groups to develop a comprehensive
international market entry strategy for a new, sustainable product called the CleanPhone.
Created by CleanTech Innovations Inc., a U.S.-based technology company focused on
environmental sustainability, the CleanPhone is designed to be one of the world's most
eco-friendly smartphones. Each group will choose a specific country for the CleanPhone's
international launch, creating a tailored plan that considers market entry strategy,
consumer preferences, international strategy, and a sustainable business approach. The
project will require an in-depth analysis of the selected market, the development of a
feasible entry strategy, and a clear plan for the CleanPhone's strategic choice, promotion,
and corporate social responsibility. This assignment is structured to…
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question3
in order to best satisfy customers, a company
must meet an unmet need
a) true
b) false
questions4
it is the function of marketing where one
chooses how the physical movements of the
product, from the manufacturer to the place
of storage and from there to the point of final
sale, will be carried out.
a) anticipation of demand
b) planning of physical distribution
c) determining the means of communication
d) product research and evaluation
e) the organization of the exchange itself
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SUN
< To Do
Image 1
1. What is the product being advertised?
2. What does the advertisement say about
the product?
3. What message does the image
communicate?
PlayStation.
Portable
White
is coming
Assignment Details
Purposive Communication-IBMERCADO
PHOTO ♫ MUSIC MOVIE GAME INTERNET
Image 2
◄ Previous
Dashboard
11:37 PM
Submit Assignment
000
000
Calendar
12
78%
Notifications
Next ►
Inbox
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DO NOT COPY FROM OTHER WEBSITES
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7.
Question content area left
Part 1
Leah Johnson, director of Urgent Care of Brookline, wants to increase capacity to provide low-cost flu shots but must decide whether to do so by hiring another full-time nurse or by using part-time nurses. The table below shows the expected costs of the two options for three possible demand levels:
States of Nature (demand)
Alternatives
Low
Medium
High
Hire full−time
$300
$480
$680
Hire part−time
$0
$340
$1,200
Probabilities
0.20
0.55
0.25
Part 2
a) The alternative with the least expected cost is
▼
a. Hire full-time
b. Hire part-time
The expected cost of this alternative is
$ ______
(enter your answer as a whole number).
.
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A service provided delivering packages to a locker for customers to pick up at their convenience is an example of:
Question content area bottom
Part 1
A.
hybrid office.
B.
passive contact.
C.
active contact.
D.
front office.
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Required:
A. What are the actual and budgeted selling prices? What are the actual and budgeted variable costs per unit?B. Calculate all the required variances and present the variance analysis report.
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Required information
Camp Rainbow offers overnight summer camp programs for children ages 10–14 every summer during June and
July. Each camp session is one week and can accommodate up to 200 children. The camp is not coed, so boys
attend during the odd-numbered weeks and girls attend during the even-numbered weeks. While at the camp,
participants make crafts, participate in various sports, help care for the camp's resident animals, have cookouts and
hayrides, and help assemble toys for local underprivileged children.
The camp provides all food as well as materials for all craft classes and the toys to be assembled. One cabin can
accommodate up to 10 children, and one camp counselor is assigned to each cabin. Three camp managers are on-
site regardless of the number of campers enrolled.
Following is the cost information for Camp Rainbow's operations last summer:
Number of
Cost to Run
Campers
172
Week
Camp
$13,810
9,350
11,360
14,380
14,000
12,440
10,180
8,440
112
3
148
4
184
5
174
152…
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4
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Question 5 In the context of account classification, which of the following is a benefit of single-factor analysis? O It employs a matrix system. O It is used for goal setting. It requires no data manipulation. O It provides equal weightage to all categories of accounts. O It uses statistical analysis.
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Hand written plz otherwise skip.... If hand written i'll upvote
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1.1 Provide diagram and graphs to show the growth of IT in family owned businesses
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Question 1
You have been tasked by Corica Pastries, to setup a retail location anywhere inMalaysia, to introduce their world famous apple strudels to the Malaysian market.
. Store design (60% content)a. Determine the store layoutb. Store design – exteriorc. Presentation techniquesd. Store design – interiore. Store ambience’s consistent with the merchandise and customerexpectation
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What are the reasons you would decide to use ane-portfolio?
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Pls choose right answers no need explanation
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Question content area
Part 1
The director of the Riley County, Kansas, library system would like to forecast evening patron usage for next week. Below are the data for the past 4 weeks:
Mon
Tue
Wed
Thu
Fri
Sat
Week 1
210
178
250
215
160
180
Week 2
215
180
250
213
165
185
Week 3
220
176
260
220
175
190
Week 4
225
178
260
225
176
190
Part 2
a) Calculate a seasonal index for each day of the week (enter your responses rounded to three decimal places).
Part 3
b) Let x
=1 for Monday of Week 1. If the trend equation for this problem is:
y
=201.74
+0.18x,
the forecast for each day of week 5 is (round your responses to the nearest whole number):
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Creative Homework/Short Project Imagine that you
are building your own e-commerce site. Having
a keen understanding of the importance of de-
fining and putting in place a set of conversions
and metrics in advance of launching the site, you
have incorporated the definitions and develop-
ment of specific conversions for tracking into the
planning of the website. List which actions on
the site would indicate a conversion for track-
ing purposes and how they would align with the
goals of your business. Because this is your web-
site, feel free to assume the inclusion of any sorts
of features or elements (conventional or uncon-
ventional) that you believe would be valuable in
terms of the website's look and feel that would
enable better tracking and analysis of marketing
performance.
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QUESTION 12
serve as mechanisms for controlling the financial aspects of implementing a
single-use plan.
A. Programs
B. Budgets
C. Projects
D. Initiatives
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QUESTION 1
"Every business organization in this era needs an information system (IS) to keep track of all business
activities, right from business planning, till the product delivery via manufacturing and quality cycles." Report
on FIVE (5) business benefits of an information system.
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Question 13
Iogo is changing their package designs. What kind of decision-making are they doing?
a)
strategic decision-making
b) tactical decision-making
c)
planning decision-making
d) short-term decision-making
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- Question 4 (1 point) As buyers are increasingly facing information overload, salespeople should ensure information is streamlined and personalized. OTrue OFalse Question 5 (1 point) Blogs, white papers, webinars, and presentations should be proyided to targeted customers. OTrue OFalse Question 6 (1 point) dal fne avaluating solution alternatives uses weighted averages.arrow_forwardThe manager of a bulk foods establishment sells a trail mix for $9 per pound and premium cashews for $14 per pound. The manager wishes to make an 200-pound trail mix-cashew mixture that will sell for $11 per pound. How many pounds of each should be used? Question content area bottom Part 1 A. 80 lb of trail mix 120 lb of cashews B. 100 lb of trail mix 100 lb of cashews C. 140 lb of trail mix 60 lb of cashews D. 120 lb of trail mix 80 lb of cashewsarrow_forwardBusiness Administrationarrow_forward
- = Menu All tools I' V CE & MGMT 2013 Assignment.. x + Create ? Sign in Edit Convert E-Sign Find text or tools Q H ☑ Al Assistant Project Overview: As part of this project, students will work in groups to develop a comprehensive international market entry strategy for a new, sustainable product called the CleanPhone. Created by CleanTech Innovations Inc., a U.S.-based technology company focused on environmental sustainability, the CleanPhone is designed to be one of the world's most eco-friendly smartphones. Each group will choose a specific country for the CleanPhone's international launch, creating a tailored plan that considers market entry strategy, consumer preferences, international strategy, and a sustainable business approach. The project will require an in-depth analysis of the selected market, the development of a feasible entry strategy, and a clear plan for the CleanPhone's strategic choice, promotion, and corporate social responsibility. This assignment is structured to…arrow_forwardquestion3 in order to best satisfy customers, a company must meet an unmet need a) true b) false questions4 it is the function of marketing where one chooses how the physical movements of the product, from the manufacturer to the place of storage and from there to the point of final sale, will be carried out. a) anticipation of demand b) planning of physical distribution c) determining the means of communication d) product research and evaluation e) the organization of the exchange itselfarrow_forwardSUN < To Do Image 1 1. What is the product being advertised? 2. What does the advertisement say about the product? 3. What message does the image communicate? PlayStation. Portable White is coming Assignment Details Purposive Communication-IBMERCADO PHOTO ♫ MUSIC MOVIE GAME INTERNET Image 2 ◄ Previous Dashboard 11:37 PM Submit Assignment 000 000 Calendar 12 78% Notifications Next ► Inboxarrow_forward
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