What is Marketing Assignment
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Swinburne Online
Andy Diep (103765289)
MKT10007 Assignment 1
Andy Diep 103765289
Swinburne Online
Teaching Period 3, 2022
MKT10007
Fundamentals of Marketing Assignment 1:
What is Marketing? Due date: 28 November 2022
Date submitted: 27/11/2022
Word count: 907 Words
Swinburne Online
Andy Diep (103765289)
MKT10007 Assignment 1
Table of contents
1.0 Public opinion
.........................................................................................................................
3
2.0 Formal definitions
..................................................................................................................
5
3.0 Synthesis
..................................................................................................................................
6
References
.....................................................................................................................................
7
Swinburne Online
Andy Diep (103765289)
MKT10007 Assignment 1
1.0 Public opinion
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Degree
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Special/ Supplementary Structured Timec
BMK722-Principles of Marketing
SECTION A MULTIPLE CHOICE QUESTIONS
Answer ALL questions. Each question carries ONE (1) mark.
Choose the best answer from the given alternatives.
[10 MARKS
1. The consumer buying decision process follows 5 stages in the following sequence
A. Need recognition; evaluation of the alternatives; information search; purchase
decision; and post-purchase behaviour.
B. Need recognition; information search; evaluation of alternative; purchase
decision; and post purchase behaviour
C. Post-purchase behaviour; need recognition; information search; evaluation of
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2. The following are the characteristics of a service except_
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expalin all these in details
a . SPECIFIC – Goal is to provide H&P food firm)a media coverage for the launch event of the app.
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c. ATTAINABLE - To get media coverage budget will be $25000.
d. RELEVANT –
e. TIME BOUND – All the arrangements must be made 5 days prior to the launch event for better preparation.
PLEASE PROVIDE CORRECT ANSWER WITH EXPLANATION
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Word limit: Between 2800 words
Task:
Pursuant to Assignment 1, where you had done a research of an online fashion business, your team is now required to prepare a comprehensive business plan to start a similar business.
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No. Structure
Word limit (a guide)
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Projection, Query respnses
Special Reports decision analyses
Summary and Exceptions report
Detailed report, List
Example of answer layout
a)Department- Research Science & Analytics (R&D)
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As the Manager of Market Operations in the Marketing department, I would request a special report from the Research Science & Analytics department to provide a comprehensive analysis of the current cryptocurrency market trends. This report should be geared towards decision analysis, helping us make informed choices about our marketing strategies and user engagement initiatives.
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Required:
b) Discuss the likely outcome of Prity’s defamation claim against Newspaper?
Use IRAC method
Note: IRAC stands for:
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Document1 - Word
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Mailings
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Standard Operating Procedures
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and-office-administration-as-well. Most-companies-have-SOPS-for-producing-documents-in-their-offices.
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BO'F
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